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All Journal Jurnal Administrasi Bisnis FISIPOL UNMUL
Esy Vita Tresia Waty
Mulawarman University
Economics, Econometrics & Finance Social Sciences

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IMPLEMENTASI STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA CONFETTI PROJECT SAMARINDA KALIMANTAN TIMUR Esy Vita Tresia Waty
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 3 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i3.6008

Abstract

The background of this research is to remember the importance of marketing to be able to maintain and increase product sales from Confetti Project.The purpose of this research is to find out the marketing strategies used by Confetti Project  in increasing the number of sales of these products. This research uses descriptive research methods in the form of written or oral data from interviews with industry owners.The results of this study indicate thet the implementation of the mareting mix strategy in increasing sales volume at Confetti Project Samarinda Kalimantan Timur has been going very well.
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