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Dhentar Eka Pratama
Universitas Muhammadiyah Ponorogo
Economics, Econometrics & Finance Social Sciences

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Analisa Pengaruh Sense Experience dan Store Atmosphere terhadap Minat Beli Ulang Konsumen dengan Kualitas Layanan sebagai Variabel Moderasi Dhentar Eka Pratama
Jurnal Administrasi Bisnis Fisipol Unmul Vol 8, No 4 (2020): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v8i4.4317

Abstract

This study aims to find out the Sense Experience and Store Atmosphere factors in influencing consumer Repurchase Interest which is moderated by Service Quality. In this case the researcher will find out how much influence the independent variable has on the dependent individually and collectively. The research was conducted at the Klinik Kopi Yogyakarta. The data were obtained from a questionnaire that was distributed directly to customers of Kedai Klinik Kopi who happened to be met at the location. Then the researcher processed the data using the SPSS application which generated numbers and could be explained in response to the hypothesis and problem formulation of this study.
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