Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Hasanuddin Economics and Business Review
Fahrina Mustafa
Faculty of economics and business, Hasanuddin University
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
CROSSING ORGANIZATIONAL BOUNDARY’S EFFECT ON PARADIGMATIC SHIFT AND THE IMPLICATION TO MARKETING STRATEGY OF AN ORGANIZATION Fahrina Mustafa; Riad Mustafa
Hasanuddin Economics and Business Review VOLUME 1 NUMBER 3, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.477 KB) | DOI: 10.26487/hebr.v1i3.1294

Abstract

This paper studies the paradigmatic shift as the effect on the crossing organizational boundaries activities. Boundary crossing as part of specific function of organizations is common to organization theories. Nevertheless, the increasing and strong rate of occurrence of the crossing boundary activities is considered important today as the consequence of the technological revolution in information and communication technology coupled with the future technologies. Crossing boundaries influence the people involved and the institutional sets. The relationships within the boundaries are increasingly dynamic. Hence, this, in turn, may lead to paradigmatic shift. From the perspective of organization and innovation studies these processes are to a great extent attractive since they may create different conditions the existing literatures on organization as well as innovation, and consequently, on marketing. Therefore, this paper aims at studying the marketing strategy response of an organization by identifying states that emerge or condition that may be created as the paradigms shifted.
Co-Authors Riad Mustafa