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All Journal JAMI: Jurnal Ahli Muda Indonesia Journal of Artificial Intelligence and Digital Business TECHNOBIZ : International Journal of Business
Nindya Kartika Kusmayati
STIE MAHARDHIKA
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN MINISO DI SURABAYA Priskila Yosua; Devita Diyan Putri Cahyaningtyas; Defira Cahya Fadilah; Nindya Kartika Kusmayati; Ika Widiastuti
TECHNOBIZ : International Journal of Business Vol. 8 No. 2 (2025): Oktober 2025
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v8i2.941

Abstract

Abstract This study is designed to explore and gain an in-depth understanding of how service quality and price influence customer satisfaction at Miniso stores located in Surabaya. A quantitative approach was employed, with data collected from 67 Miniso customer respondents through questionnaires. Multiple linear regression analysis was conducted using SPSS software, with the regression equation model formulated as Y = 18.331 + 0.054X1 + 0.271X2 + e. The findings reveal that service quality does not have a significant impact on customer satisfaction. Instead, price emerges as the dominant factor influencing customer satisfaction. It is recommended that Miniso maintains its competitive edge in terms of affordable prices, attractive product designs, and a wide range of products. Since customers tend to prioritize product and price over staff service, enhancing basic service aspects such as friendliness and payment efficiency remains essential for creating a pleasant shopping experience and strengthening brand image and customer loyalty. Abstrak Penelitian ini dirancang untuk mengeksplorasi dan memahami secara mendalam bagaimana kualitas layanan serta harga dapat memengaruhi tingkat kepuasan pelanggan di gerai Miniso yang berlokasi di Surabaya. Penelitian kuantitatif yakni jenis yang digunakan dalam penelitian ini. Melalui penyebaran kuesioner kepada 67 responden pelanggan Miniso, data berhasil dikumpulkan.. Analisis data dilakukan dengan menggunakan metode regresi linier berganda melalui bantuan software SPSS, dengan model persamaan regresi Y = 18.331 + 0.054X1 + 0.271X2 + e. Hasil penelitian mengungkapkan bahwa kualitas layanan tidak memiliki pengaruh yang signifikan terhadap kepuasan pelanggan. Secara khusus, harga memiliki pengaruh dominan terhadap kepuasan pelanggan. Miniso disarankan untuk tetap mempertahankan keunggulan pada aspek harga terjangkau, desain produk yang menarik, dan variasi barang yang luas. Karena konsumen lebih berfokus pada produk dan harga dibandingkan pelayanan staf. Meskipun kualitas layanan tidak berpengaruh signifikan, peningkatan pada aspek dasar seperti keramahan dan efisiensi pembayaran tetap diperlukan untuk menciptakan pengalaman belanja yang menyenangkan serta memperkuat citra merek dan loyalitas pelanggan.
Peran Kualitas Produk, Harga, Serta Keputusan Pembelian Pada Profitabilitas Proyek Interior di Surabaya Erika Putri Rahma Diana; Avenia Rizki Pricilia; Kintan Andela; Mutsiroh Tamimah; Komang Sri Lestari; Nindya Kartika Kusmayati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8402

Abstract

Meningkatnya pembangunan komersial dan hunian premium, menjadikan pertumbuhan signifikan dalam dekade terakhir terhadap industri interior di Surabaya. Penelitian menganalisis dominasi peran dalam profitabilitas proyek interior di Surabaya dengan mengukur kualitas product, harga, serta keputusan pembelian. Metode yang digunakan adalah kuantitatif melalui pendekatan, yakni menggunakan kuesioner sebagai alat pengumpulan data yang melibatkan 80 responden yang terdiri dari konsumen interior, dan pelaku usaha industri interior. Analisis data dengan menggunakan regresi linear berganda yakni SmartPLS. Koefisien jalur menghasilkan ketiga variabel berpengaruh positif namun yang lebih berpengaruh terhadap profitabilitas proyek interior adalah keputusan pembelian. Kualitas hanya menjadi baseline karena standar industri yang cenderung merata dan harga cukup sensitif bagi pasar. Hal ini menegaskan bahwa perbandingan  harga atau spesifikasi teknik yang dianggap telah memenuhi standar tidak dapat mengalahkan kepercayaan, pengalaman vendor, serta portofolio usaha. Selain itu, perusahaan yang dapat membangun brand image yang kuat, layanan konsultatif, dan komunikasi yang efektif akan lebih mudah melakukan closing deal dan mempertahankan keuntungan. Namun jika hanya mengandalkan kualitas produk atau strategi harga yang kompetitif tanpa mendorong konsumen untuk melakukan keputusan pembelian, terbukti tidak akan mampu menghasilkan profitabilitas suatu usaha industri interior dan perusahaan interior perlu memperhatikan faktor tersebut untuk peningkatan Usaha.
Tax Digitalization, Final Tax Incentives, And Sanctions Toward MSME Tax Compliance: Tax Digitalization, Final Tax Incentives, and Sanctions: Their Impact on MSME Tax Compliance Nindya Kartika Kusmayati; Yuli Kurniawati; Nunuk Latifah; Bayu Agus Permadi; Dini Febriani
JAMI: Jurnal Ahli Muda Indonesia Vol. 7 No. 1 (2026): Juni 2026
Publisher : Akademi Komunitas Negeri Putra Sang Fajar Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46510/jami.v7i1.409

Abstract

Backgrounds. This study aims to examine the impact of tax digitalization, final income tax incentives, and tax penalties on the tax compliance of small and medium enterprises (SMEs) in Lamongan Regency.Methods. The research subjects consist of small and medium enterprises (SMEs) in Lamongan Regency. Primary data were collected from 95 SME taxpayers using a structured questionnaire distributed online via Google Forms. The respondents were SME owners or managers who are registered as taxpayers and actively operate their businesses. The sampling technique applied in this study was purposive sampling, with respondents selected based on their relevance to the research objectives. This study employs a quantitative approach using a survey method. Data were analyzed using SPSS version 25.0 with multiple linear regression analysis.Results. The findings indicate that tax penalties have a positive effect on SME tax compliance. However, tax digitalization and final income tax incentives do not have a significant effect on compliance levels. Simultaneously, the three variables collectively influence SME tax complianceConclusions. The study concludes that although not all tax policy instruments individually have a significant impact, a comprehensive and well-designed tax policy framework remains essential for strengthening tax compliance among SMEs.
Co-Authors Avenia Rizki Pricilia Bayu Agus Permadi Defira Cahya Fadilah Devita Diyan Putri Cahyaningtyas Dini Febriani Erika Putri Rahma Diana Ika Widiastuti Kintan Andela Komang Sri Lestari Latifah, Nunuk Mutsiroh Tamimah Priskila Yosua Yuli Kurniawati