Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB
Dear Satriya Dzikrika
Unknown Affiliation
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH POSITIONING TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE LENOVO DI UNIVERSITAS BRAWIJAYA Dear Satriya Dzikrika
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.449 KB)

Abstract

This study aims to analyze the influence of  positioning  on purchasing decisions Smartphone Lenovo  in Brawijaya University  .  To find out how much influence the dependent variable (buying decisions) to the independent  variables (Attribute, Benefit, and Price  ). This study uses multiple regression analysis with SPSS version 17.0. This data collection method uses a questionnaire to  consumer of Smartphone Lenovo in Brawijaya University.. Questionnaires were distributed 50  questionnaires. The results of studies using multiple linear regression analysis, showed that simultaneous variabel  attribute  (X1), benefit  (X2), and price  (X3),  has a significant influence on buying decisions (Y). While partial, variable price showed a significant effect on decision buying consumen. Keywords: Positioning, Attribute, Benefit, Price, and Purchase Decision.
PENGARUH POSITIONING TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE LENOVO DI UNIVERSITAS BRAWIJAYA Dzikrika, Dear Satriya
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of  positioning  on purchasing decisions Smartphone Lenovo  in Brawijaya University  .  To find out how much influence the dependent variable (buying decisions) to the independent  variables (Attribute, Benefit, and Price  ). This study uses multiple regression analysis with SPSS version 17.0. This data collection method uses a questionnaire to  consumer of Smartphone Lenovo in Brawijaya University.. Questionnaires were distributed 50  questionnaires. The results of studies using multiple linear regression analysis, showed that simultaneous variabel  attribute  (X1), benefit  (X2), and price  (X3),  has a significant influence on buying decisions (Y). While partial, variable price showed a significant effect on decision buying consumen. Keywords: Positioning, Attribute, Benefit, Price, and Purchase Decision.
Co-Authors