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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi)
Hanin Annisa Nuradni
Padjadjaran University
Education Languange, Linguistic, Communication & Media

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ANALISIS PENGARUH AKTOR PADA TAGAR #ROKETCHINA DI MEDIA SOSIAL TWITTER MENGGUNAKAN SOCIAL NETWORK ANALYSIS (SNA) Chryshella Jovanica; Denok Dwi Rahmintaningrum; Hanin Annisa Nuradni; Anisa Salsabila
Jurnal Ilmiah Komunikasi Makna Vol 10, No 1 (2022): Februari 2022
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v10i1.15644

Abstract

The world was shocked by the news that the Chinese rocket had fallen back to earth. The news attracted the attention of the public from foreign countries to the people of Indonesia. With the presence of news on Chinese rockets, social media, one of which is Twitter, has the trending hashtag #roketchina which is widely discussed by Indonesians. This study aims to determine social networking in conversations on twitter using the hashtag #roketchina. In this study using a social network analysis research method by analyzing participant observation. The results of this study describe the communication network formed based on the hashtag #roketchina. In this network there are 12 actors and 40 ties or accounts interacting on the hashtag #roketchina. In addition, there are two types of relationships on social media twitter using the hashtag #roketchina (two modes), because communication networks are not only monitored by individuals but also official institutions or agencies. In addition, there is a Y-shaped communication network pattern, where the perpetrators have the initiative to give or even receive information about the hashtag #roketchina.
Participatory Communication via Instagram in Bank BJB’s Community Empowerment-Based CSR Program Hanin Annisa Nuradni; Evie Ariadne Shinta Dewi; Wina Erwinac
Lingkar Studi Komunikasi (LISKI) Vol 12 No 2 (2026): SEPTEMBER 2026
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v12i2.10905

Abstract

The development of social media has driven the transformation of Corporate Social Responsibility (CSR) communication from a one-way model toward a more interactive and participatory approach. Although various studies have examined the use of Instagram in CSR communication, most still focus on the publication and promotion of corporate programs. Therefore, this study aims to analyze the use of Instagram as a participatory communication medium in Bank BJB’s Integrated Community Economic Empowerment Program (PESAT). This study employs a qualitative approach with data collection techniques including in-depth interviews and document analysis. The results indicate that Instagram serves as a medium for information, participation, and education in supporting MSME empowerment programs. The use of Instagram not only serves as a means of disseminating information and expanding program communication but is also used to support community engagement and strengthen the capacity of MSME actors. The novelty of this study lies in the analysis of Instagram as a participatory communication medium in community-empowerment-based CSR programs. This study contributes to the development of research on digital CSR communication, particularly regarding the use of social media to strengthen community engagement in empowerment programs.
Co-Authors Anisa Salsabila Chryshella Jovanica Denok Dwi Rahmintaningrum Evie Ariadne Shinta Dewi Wina Erwinac