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James R. Situmorang
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan,
Economics, Econometrics & Finance

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Persepsi Konsumen Mengenai Kemiripan 7 Merek Handphone Berdasarkan Dimensi Kualitas dan Model di Kota Jakarta dan Bandung James R. Situmorang
Jurnal Administrasi Bisnis Vol. 9 No. 2 (2013)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.789 KB) | DOI: 10.26593/jab.v9i2.1214.%p

Abstract

Since the advent of handphone (HP) as a sophisticated telecommunication equipmentthat HP is currently the most popular telecomunication equipment worldwide. HP aspersonal telecommunication device is a huge market and is still a potential market. InIndonesia as a HP potential market because the population is many, there are manybrands of HP, especially the emergence of HP’s brand made in China in recent years.The objectives of this research was to determine how consumers’ perception of simi-larity between HP’s popular brands in the market based on the dimensions of qualityand models of HP. Consumers are sampled in the city of Jakarta and Bandung each100 people. Data from the completed questionnaires will be analyzed using SPSSsoftware with Multi Dimensional Scaling application.Keywords: Handphone, perception, telecommunication, consumer
Beberapa Keterkaitan Antara Politik dan Bisnis James R. Situmorang
Jurnal Administrasi Bisnis Vol. 5 No. 2 (2009)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (112.286 KB) | DOI: 10.26593/jab.v5i2.2111.%p

Abstract

Politics and business may seem to exist separately. Businesses primarily focus onstrategies and policies to improve operations and increase the profitability of compa-nies. Politics, on the other hand, play in a different arena, delving into the creation ofpublic policies for the advancement of constituents and the country. However, uponclose examination of how politics and business truly work, a connection betweenboth becomes apparent. The two influence each other.Keywords: politics, business, politician, businessman, country, company, eco-nomics, macroeconomics, goods and service, lobby, political party
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