Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis
James R. Situmorang
Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Katolik Parahyangan
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Mengapa Harus Iklan ? James R. Situmorang
Jurnal Administrasi Bisnis Vol. 4 No. 2 (2008)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.785 KB) | DOI: 10.26593/jab.v4i2.1724.%p

Abstract

Advertising is one of promotion tools besides sales promotion, public relations (PR), personal selling and direct marketing. Advertising is still favourite for producers to promote their product. Advertising is anywhere around us, especially in big city so we always see advertising every day. Even advertising through village people including mountain and forest areas by television channel. This article will try to discuss 5 main decisions in advertising. First is Mission: What are the advertising objectives? Second, Money: How much can be spent Third, Message: What message should be sent? Fourth, Media: What media should be used? Fifth, Measurement: How should the results be evaluated? Keywords: Advertising, promotion, message, budget, media, television, communicative
Co-Authors