Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis
Haeryip Sihombing
Fakulti Kejuruteraan Pembuatan, Universiti Teknikal Malaysia Melaka (UTeM)
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Inovasi Tanggungjawab Sosial Korporasi Sebagai Strategi Bisnis Terhadap Pasar Bagian Bawah Piramida Dan Kemiskinan Haeryip Sihombing; Mochamad Safarudin
Jurnal Administrasi Bisnis Vol. 5 No. 2 (2009)
Publisher : Business Administration Department - Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (888.808 KB) | DOI: 10.26593/jab.v5i2.2109.%p

Abstract

Mostly corporate social responsibility activities are programs generated that have nodirectly beneficial impacts to the business. In fact, those activities are merely thespace of philanthropy, so the business core existence as a profits seeker missed out totreat the market as a potential beneficial and advantage. The corporate social responsi-bility, however, which is mixed and derived by two-sided market, localization, buyingmode, and strategy value based, will drive the bottom of pyramid as a potential marketof the competitive advantage for company’s economic sustainable development andlong-term profits. In case of poverty (TKI), the companies can perform a strategybusiness for economic prospect and development through business innovation and/orinnovation of corporate social responsibility, and vice versa.Keywords: CSR, the bottom of pyramid, 2-sided market, localization, and compet-itive advantage
Co-Authors Mochamad Safarudin