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All Journal Jurnal Peternakan Integratif Indonesian Journal of Islamic and Social Science (IJISS)
Edi Suherman
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Religion Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Peternakan Integratif

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ANALISIS MARJIN PEMASARAN DAGING SAPI DI PASAR-PASAR TRADISIONAL KOTA MEDAN Edi Suherman
Jurnal Peternakan Integratif Vol 3, No 2 (2015)
Publisher : Universitas Sumatera Utara

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Abstract

ABSTRACT This study aimed to determine the systematic distribution of beef from the producer until to consumer. The experiment was conducted at feedlot, at slaughter house and  traditional market in Medan on April 2014 to May 2014. The research used survey method with 7 traditional markets and 35 respondents. Primary data were obtained from the beef sellers in the traditional marketin Medan, while the secondary data obtained from various relevant agencies, such as the central institution of statistics and the slaughter house Mabar and slaughter TaniAsli. The parameters studied were marketing margin of the beef. There are two types of marketing channels contained in the marketing process of beef from the producer until   to   consumer.The first channel  was  producer -   wholesaler - retailer - consumer   and   the  second  channel  was   producer - agent – wholesaler - consumer. Marketing margin  at the wholesalers were Rp. 3.311 million/head and at the retailers were Rp. 1.992 million/head. The conclusion is the shorter market chain have higher marketing margin on wholesaler. This suggests that the best marketing channel for beef seller was the second channel that is: producer  - agent– wholesaler  – consumer. Keywords :Marketing Margin, Beef, Traditional Markets in Medan
Co-Authors Agustin Anggraini Gesita Zahra Tirtia Pradana Laode, Moh Tri Kurniawan Muhammad Hidayatu Rohman