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Fidyah Yuli Ernawati
Universitas Islam Sutlan Agung Semarang
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MODEL PENINGKATAN KEUNGGULAN KOMPETITIF MELALUI KINERJA PERUSAHAAN Fidyah Yuli Ernawati
Jurnal Riset Bisnis Indonesia Vol 12, No 2 (2015): Jurnal Riset Bisnis Indonesia
Publisher : Fakultas Ekonomi Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jrbi.v12i2.989

Abstract

The purpose of this study was to determine the influence of organizational culture, content strategy,organizational performance either partially or simultaneously to a competitive advantage in PTIndomaret. The method of research using multiple regression analysis with enter method, this researchwas conducted on the territory of Boja and Kendal. The results showed that organizational culturesignificant positive effect on the performance of the organization, content strategy bersignifikan alsoa positive effect on the performance of the organization, and organizational performance significantpositive effect on competitive advantage. In the first equation 76.2%, the variation can be explainedby the performance of the organization by the variable of organizational culture and content strategy,while the second equation 70% of the variation can be explained by the competitive advantage of theorganization’s performance.Keywords: competitive advantage, the company’s performance, organizational culture, contentstrategy.
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