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Enny Noegraheni Hindarwati
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PENERAPAN STRATEGI BISNIS PADA PERUSAHAAN KONTRAK TOR TIANG PANCANG DI INDONESIA Enny Noegraheni Hindarwati; Sanndy Bella Arifin
Jurnal Manajemen Indonesia Vol 15 No 3 (2015)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10458.38 KB) | DOI: 10.25124/jmi.v15i3.721

Abstract

PT Wahana Cipta Concrencindo is company engaged in the field of piling contractor. The purpose of this study was to determine the business strategy that can be applied to enable companies to achieve a competitive advantage. The method used in this research is descriptive method. The research was conducted through surveys and interviews. In analyzing the data, the first will be done through the input stage to perform some of the matrix, such as matrix-IFE EFE and CPM. Then proceed wuth phase matching, ie SWOT matrix, IE, SPACE and Great Strategy. And finally resolved with the decision stage is QSPM matrix. The conclusion of this study is the most suitable market development strategy to be implemented by the company
Co-Authors Sanndy Bella Arifin