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All Journal JURNAL ILMU EKONOMI & SOSIAL Musamus Journal of Business & Management Musamus Accounting Journal
Simon Siamsa
Universitas Musamus
Economics, Econometrics & Finance

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Journal : Musamus Journal of Business

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Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk Mustika Ratu Pada Pegawai Rumah Sakit Bunda Pengharapan Simon Siamsa
Musamus Journal of Business & Management MJBM Volume 1, No.2, April 2019
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

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Abstract

Research objectives To know the influence of brand image to buy product decisions Mustika Ratu in the employee hospital mothers Hope. Methods with a quantitative approach. Population and samples of 30 respondents using saturated sampling techniques and data analysis techniques: Simple regression assisted by SPSS. The results showed that the brand image of the t value is greater than t table that is 2.582> 1.703 and the value of sig, 016 because sig smaller 0.05 results show brand image has a positive and significant effect on purchasing decisions, while for the price variable t value greater than t table is 2.329> 1.703 and sig 0.028 smaller than 0.05 indicates that the price variables have a positive and significant effect on purchasing decisions. Keywords: brand image, price, purchasing decisions.
Pengaruh Deskripsi Pekerjaan, Spesifikasi Pekerjaan Terhadap Kinerja Karyawan PT. Murfa Surya Mahardika Dhilah Fhadilah; Tarsisus Kana; Simon Siamsa
Musamus Journal of Business & Management Vol 3 No 2 (2021): Musamus Journal of Businness & Management
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v3i2.3811

Abstract

This study aims to determine the effect of job descriptions and job specifications on employee performance at PT. Murfa Surya Mahardika Merauke Branch. The population in this study were all employees of PT. Murfa Surya Mahardika Branch Merauke, totaling 36 people. The sample in this study amounted to 36 people with the determination using the nonprobability sampling method. The research approach used is a quantitative approach and uses multiple linear regression analysis with SPSS version 23. From the results of multiple linear regression analysis that has been processed, the equation Y = 0.300 + 0.455 + 0.554) + e. From the results of hypothesis testing, namely the t test and F test, it shows that the variables of job description and job specifications have a significant effect partially or simultaneously on the performance of the employees of PT. Murfa Surya Mahardika Branch Merauke. This is evidenced by the tcount of Job Description (X1) 3,834> ttable 1,692 with a significant level of 0.001 <0.05 so that Ha is accepted H0 is rejected. The tcount value of Job Specifications (X2) 4.805 > ttable 1.692 with a significant level of 0.000 <0.05 so that Ha is accepted H0 is rejected. Then the value of Fcount 262,900> Ftable 3,28 with a significant level of 0,000 <0.05 so that Ha is accepted H0 is rejected. The value of R Square is 0.937, which means that all independent variables jointly affect the performance of the employees of PT. Murfa Surya Mahardika Branch Merauke amounted to 93.7% while the remaining 6.3% was influenced by other variables not examined in this study.
Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk Mustika Ratu Pada Pegawai Rumah Sakit Bunda Pengharapan Simon Siamsa
Musamus Journal of Business & Management Vol 1 No 2 (2019): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research objectives To know the influence of brand image to buy product decisions Mustika Ratu in the employee hospital mothers Hope. Methods with a quantitative approach. Population and samples of 30 respondents using saturated sampling techniques and data analysis techniques: Simple regression assisted by SPSS. The results showed that the brand image of the t value is greater than t table that is 2.582> 1.703 and the value of sig, 016 because sig smaller 0.05 results show brand image has a positive and significant effect on purchasing decisions, while for the price variable t value greater than t table is 2.329> 1.703 and sig 0.028 smaller than 0.05 indicates that the price variables have a positive and significant effect on purchasing decisions. Keywords: brand image, price, purchasing decisions.
Pengaruh Deskripsi Pekerjaan, Spesifikasi Pekerjaan Terhadap Kinerja Karyawan PT. Murfa Surya Mahardika Dhilah Fhadilah; Tarsisus Kana; Simon Siamsa
Musamus Journal of Business & Management Vol 3 No 2 (2021): Musamus Journal of Businness & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v3i2.3811

Abstract

This study aims to determine the effect of job descriptions and job specifications on employee performance at PT. Murfa Surya Mahardika Merauke Branch. The population in this study were all employees of PT. Murfa Surya Mahardika Branch Merauke, totaling 36 people. The sample in this study amounted to 36 people with the determination using the nonprobability sampling method. The research approach used is a quantitative approach and uses multiple linear regression analysis with SPSS version 23. From the results of multiple linear regression analysis that has been processed, the equation Y = 0.300 + 0.455 + 0.554) + e. From the results of hypothesis testing, namely the t test and F test, it shows that the variables of job description and job specifications have a significant effect partially or simultaneously on the performance of the employees of PT. Murfa Surya Mahardika Branch Merauke. This is evidenced by the tcount of Job Description (X1) 3,834> ttable 1,692 with a significant level of 0.001 <0.05 so that Ha is accepted H0 is rejected. The tcount value of Job Specifications (X2) 4.805 > ttable 1.692 with a significant level of 0.000 <0.05 so that Ha is accepted H0 is rejected. Then the value of Fcount 262,900> Ftable 3,28 with a significant level of 0,000 <0.05 so that Ha is accepted H0 is rejected. The value of R Square is 0.937, which means that all independent variables jointly affect the performance of the employees of PT. Murfa Surya Mahardika Branch Merauke amounted to 93.7% while the remaining 6.3% was influenced by other variables not examined in this study.
Co-Authors Caecilia Henny Setya Wati Dhilah Fhadilah Leonora Puspa Sopia Betaubun Tarsisus Kana