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Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk Mustika Ratu Pada Pegawai Rumah Sakit Bunda Pengharapan Simon Siamsa
Musamus Journal of Business & Management MJBM Volume 1, No.2, April 2019
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

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Abstract

Research objectives To know the influence of brand image to buy product decisions Mustika Ratu in the employee hospital mothers Hope. Methods with a quantitative approach. Population and samples of 30 respondents using saturated sampling techniques and data analysis techniques: Simple regression assisted by SPSS. The results showed that the brand image of the t value is greater than t table that is 2.582> 1.703 and the value of sig, 016 because sig smaller 0.05 results show brand image has a positive and significant effect on purchasing decisions, while for the price variable t value greater than t table is 2.329> 1.703 and sig 0.028 smaller than 0.05 indicates that the price variables have a positive and significant effect on purchasing decisions. Keywords: brand image, price, purchasing decisions.
Pengaruh Deskripsi Pekerjaan, Spesifikasi Pekerjaan Terhadap Kinerja Karyawan PT. Murfa Surya Mahardika Dhilah Fhadilah; Tarsisus Kana; Simon Siamsa
Musamus Journal of Business & Management Vol 3 No 2 (2021): Musamus Journal of Businness & Management
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v3i2.3811

Abstract

This study aims to determine the effect of job descriptions and job specifications on employee performance at PT. Murfa Surya Mahardika Merauke Branch. The population in this study were all employees of PT. Murfa Surya Mahardika Branch Merauke, totaling 36 people. The sample in this study amounted to 36 people with the determination using the nonprobability sampling method. The research approach used is a quantitative approach and uses multiple linear regression analysis with SPSS version 23. From the results of multiple linear regression analysis that has been processed, the equation Y = 0.300 + 0.455 + 0.554) + e. From the results of hypothesis testing, namely the t test and F test, it shows that the variables of job description and job specifications have a significant effect partially or simultaneously on the performance of the employees of PT. Murfa Surya Mahardika Branch Merauke. This is evidenced by the tcount of Job Description (X1) 3,834> ttable 1,692 with a significant level of 0.001 <0.05 so that Ha is accepted H0 is rejected. The tcount value of Job Specifications (X2) 4.805 > ttable 1.692 with a significant level of 0.000 <0.05 so that Ha is accepted H0 is rejected. Then the value of Fcount 262,900> Ftable 3,28 with a significant level of 0,000 <0.05 so that Ha is accepted H0 is rejected. The value of R Square is 0.937, which means that all independent variables jointly affect the performance of the employees of PT. Murfa Surya Mahardika Branch Merauke amounted to 93.7% while the remaining 6.3% was influenced by other variables not examined in this study.
INDIVIDUALISME, KEMAUAN MENGAMBIL RESIKO, KREATIFITAS DAN KINERJA KARYAWAN PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) KABUPATEN MERAUKE Leonora Puspa; Simon Siamsa
EKONOMI & SOSIAL Vol 10 No 1 (2019): Jurnal Ilmu Ekonomi & Sosial
Publisher : Universitas Musamus,Merauke,Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/jies.v10i1.1892

Abstract

The purpose of this study is to analyze whether individualism and high willingness to take risks significantly influence the performance of each workforce and whether creativity mediates between individualism and high willingness to take risks on the performance of all workers. The place of this research is located in the Regional Water Supply Company (PDAM) of Merauke Regency, Papua Province. The population and sample of this research are the total workforce of 99 people. The method of data collection uses the questionnaire method (questionnaire) which uses a list of questions directly from the respondent. Data analysis techniques in this study used SEM analysis through the operation of the AMOS program. The results of the study explained that 1) Individualime influences performance, 2) Willingness to take risks influences performance, 3) Creativity influences performance, 4) Individualime influences performance through creativity as mediation, 5) Willingness to take risks influences workforce performance through creativity as mediation in the Regional Water Company (PDAM) of the Merauke Regency, Papua Province.
Pengaruh Partisipasi Anggaran, Komitmen Organisasi Dan Budaya Organisasi Terhadap Kinerja Manajerial Pada Perusahaan BUMN Caecilia Henny Setya Wati; Simon Siamsa; Sopia Betaubun
Musamus Accounting Journal Vol 2 No 2 (2020): Musamus Accounting Journal (MAJ)
Publisher : Musamus University

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Abstract

Tujuan penelitian ini untuk mengetahui pengaruh partisipasi anggaran terhadap kinerja manajerial pada perusahaan BUMN, pengaruh komitmen organisasi terhadap kinerja manajerial pada perusahaan BUMN, dan pengaruh budaya organisasi terhadap kinerja manajerial pada perusahaan BUMN yang ada di kota Merauke. Metode penelitian yang digunakan adalah statistik diskriptif. Jenis data yang digunakan yaitu data primer, metode pengambilan sampel dengan cara proporsive sampling. Data dianalisis menggunakan analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa partisipasi anggaran berpengaruh secara signifikan terhadap kinerja manajerial pada perusahaan BUNM, komitmen organisasi berpengaruh secara signifikan terhadap kinerja manajerial pada perusahaan BUNM dan budaya organisasi berpengaruh secara signifikan terhadap kinerja manajerial pada perusahaan BUNM.
Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Produk Mustika Ratu Pada Pegawai Rumah Sakit Bunda Pengharapan Simon Siamsa
Musamus Journal of Business & Management Vol 1 No 2 (2019): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Research objectives To know the influence of brand image to buy product decisions Mustika Ratu in the employee hospital mothers Hope. Methods with a quantitative approach. Population and samples of 30 respondents using saturated sampling techniques and data analysis techniques: Simple regression assisted by SPSS. The results showed that the brand image of the t value is greater than t table that is 2.582> 1.703 and the value of sig, 016 because sig smaller 0.05 results show brand image has a positive and significant effect on purchasing decisions, while for the price variable t value greater than t table is 2.329> 1.703 and sig 0.028 smaller than 0.05 indicates that the price variables have a positive and significant effect on purchasing decisions. Keywords: brand image, price, purchasing decisions.
Pengaruh Deskripsi Pekerjaan, Spesifikasi Pekerjaan Terhadap Kinerja Karyawan PT. Murfa Surya Mahardika Dhilah Fhadilah; Tarsisus Kana; Simon Siamsa
Musamus Journal of Business & Management Vol 3 No 2 (2021): Musamus Journal of Businness & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v3i2.3811

Abstract

This study aims to determine the effect of job descriptions and job specifications on employee performance at PT. Murfa Surya Mahardika Merauke Branch. The population in this study were all employees of PT. Murfa Surya Mahardika Branch Merauke, totaling 36 people. The sample in this study amounted to 36 people with the determination using the nonprobability sampling method. The research approach used is a quantitative approach and uses multiple linear regression analysis with SPSS version 23. From the results of multiple linear regression analysis that has been processed, the equation Y = 0.300 + 0.455 + 0.554) + e. From the results of hypothesis testing, namely the t test and F test, it shows that the variables of job description and job specifications have a significant effect partially or simultaneously on the performance of the employees of PT. Murfa Surya Mahardika Branch Merauke. This is evidenced by the tcount of Job Description (X1) 3,834> ttable 1,692 with a significant level of 0.001 <0.05 so that Ha is accepted H0 is rejected. The tcount value of Job Specifications (X2) 4.805 > ttable 1.692 with a significant level of 0.000 <0.05 so that Ha is accepted H0 is rejected. Then the value of Fcount 262,900> Ftable 3,28 with a significant level of 0,000 <0.05 so that Ha is accepted H0 is rejected. The value of R Square is 0.937, which means that all independent variables jointly affect the performance of the employees of PT. Murfa Surya Mahardika Branch Merauke amounted to 93.7% while the remaining 6.3% was influenced by other variables not examined in this study.
Pengaruh Partisipasi Anggaran, Komitmen Organisasi Dan Budaya Organisasi Terhadap Kinerja Manajerial Pada Perusahaan BUMN Caecilia Henny Setya Wati; Simon Siamsa; Sopia Betaubun
Musamus Accounting Journal Vol 2 No 2 (2020): April: Musamus Accounting Journal
Publisher : Musamus University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/maj.v2i2.3123

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh partisipasi anggaran terhadap kinerja manajerial pada perusahaan BUMN, pengaruh komitmen organisasi terhadap kinerja manajerial pada perusahaan BUMN, dan pengaruh budaya organisasi terhadap kinerja manajerial pada perusahaan BUMN yang ada di kota Merauke. Metode penelitian yang digunakan adalah statistik diskriptif. Jenis data yang digunakan yaitu data primer, metode pengambilan sampel dengan cara proporsive sampling. Data dianalisis menggunakan analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa partisipasi anggaran berpengaruh secara signifikan terhadap kinerja manajerial pada perusahaan BUNM, komitmen organisasi berpengaruh secara signifikan terhadap kinerja manajerial pada perusahaan BUNM dan budaya organisasi berpengaruh secara signifikan terhadap kinerja manajerial pada perusahaan BUNM.
AI-Enabled Digital Twins for Sustainable Manufacturing: A Systematic Review of Technological Functions, Sustainability Outcomes, and Managerial Implications Jacobus Rico Kuntag; Simon Siamsa; Mega Suteki; Alfarizi Alfarizi
Journal of International Conference Proceedings Vol 9, No 2 (2026): 2026 Vietnam ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v9i3.4757

Abstract

Sustainable manufacturing increasingly depends on data-driven technologies to improve productivity, cost efficiency, quality, and sustainability performance. This study reviews literature on AI-enabled digital twins in sustainable manufacturing, focusing on research trends, technological functions, sustainability outcomes, managerial implications, barriers, and future directions. Using a PRISMA-based systematic literature review of Web of Science and Scopus records, the study synthesizes 88 publications: 66 full-text studies for critical synthesis and 22 abstract-based records for descriptive mapping. Analysis combined descriptive, thematic, and integrative synthesis with framework-based coding. The findings indicate that real-time monitoring, simulation, prediction/prognostics, and optimization are the most established functions, whereas control, decision support, and autonomous adjustment remain emerging. Reported outcomes concentrate on energy and resource efficiency, waste and emission reduction, quality, downtime, and operational efficiency. The study highlights governance as a core implementation condition and calls for stronger empirical validation, standardized metrics, and robust data-model governance.
Implementasi Penggunaan Website Terintegrasi dalam Upaya Peningkatan Kualitas Manajemen dan Pemasaran Digital pada UMKM Payum Iwag di Papua Selatan Arin Mantara Anggawirya; Damayanti Damayanti; Simon Siamsa; Rosalia Floriani; Nurul Istiqomah
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18693

Abstract

This community service program aims to improve production management quality and enhance the effectiveness of digital marketing for Payum Iwag, a micro, small, and medium enterprise (MSME) producing natural cosmetics based on coconut oil in South Papua. The program was implemented through participatory training and mentoring approaches. Program evaluation was conducted by directly involving the partner through interviews, pre- and post-test questionnaires, and observations of marketplace account performance. The results indicate significant improvements in management efficiency, production organization, as well as enhanced professional branding and expanded digital market reach. This implementation not only strengthened the competitiveness of Payum Iwag but also contributed to the achievement of the Sustainable Development Goals (SDGs), particularly in terms of gender equality, decent work, and industry innovation based on local wisdom. The outcomes of this program are expected to serve as a replicable model for the development of MSMEs utilizing local resources in the South Papua region.