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Wuryanti .
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UPAYA PENINGKATAN KINEJA INDUSTRI KREATIF KERAJINAN MELALUI PEOPLE EQUITY DAN STRATEGI INOVASI DI KABUPATEN KONAWE Welis Raldianingrat; Wuryanti .
Jurnal Ekonomi dan Bisnis 2014: EKOBIS (Vol.15 No.2 2014)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.15.2.102-112

Abstract

Research thesis with the title of improving performance craft creative industries through people equity and innovation strategies in Konawe. This study attempts to examine the inter-relationship people equity, innovation strategy and performance craft creative industries. This type of research is survey. The population in this study is the creative craft industry as a whole is in Konawe, Southeast Sulawesi. Sampling technique in this study is nonprobabilitas with saturated sampling method and number of respondents was 96 respondents. A statistical technique used was PartialLeast Square . In this study , construct validity and reliability were tested with quantitative phases. The results showed that: ( 1 ) people equity significant positive effect on innovation strategy, ( 2 ) people equity significant positive effect on the performance of the creative craft industry and ( 3 ) innovation strategies significant positive effect on the performance of creative handicraft industry.Keywords : people equity , innovation strategy , creative craft industry performance
Co-Authors Welis Raldianingrat