Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal DISPROTEK
Suliyanto Suliyanto
Fakultas Ekonomi Unsoed Purwokerto
Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERANAN PEMBELAJARAN ORGANISASIONAL DALAM MENGKONVERSIKAN ORIENTASI PASAR MENJADI KINERJA PEMASARAN : PROSES DAN AGENDA PENELITIAN Suliyanto Suliyanto
Jurnal Ekonomi dan Bisnis 2010: EKOBIS (Vol.11 No.1 2010)
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.11.1.446-457

Abstract

Many studies have proved that market orientation has an influence on marketing performance,but it is considered a market orientation is not sufficient to improve marketing performance.Market orientation will be able to improve marketing performance when combined with organizationallearning, but the role of organizational learning in the convert market orientationinto marketing performance is unclear. By integrating variables of organizational learning asa single entity-market orientation-organizational learning- innovation, competitive advantagemarketing performance in a study as one is expected to clarify the role of learning in the convertmarket orientation into marketing performance has been deemed not clear.Keyword: Organizational Learning, Market Orientation, Competitive Advantage and Marketing Performance
PERANAN PEMBELAJARAN ORGANISASIONAL DALAM MENGKONVERSIKAN ORIENTASI PASAR MENJADI KINERJA PEMASARAN : PROSES DAN AGENDA PENELITIAN SULIYANTO SULIYANTO
Jurnal DISPROTEK Vol 1, No 1 (2010)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdpt.v1i1.237

Abstract

ABSTRACT Many studies have proved that market orientation has an influence on marketing performance, but it is considered a market orientation is not sufficient to improve marketing performance. Market orientation will be able to improve marketing peribrmahce when combined with organizational learning, but the role of organizational learning in the convert market orientation into marketing performance is unclear. By integrating variables of organizational learning as a single entity-market orientation organizational learning- innovation, competitive advantage marketing performance in a study as one is expected to darify the role of /earning in the convert market orientation into marketing performance has been deemed not dear. Key Word: OrganizationatLearning, Market Orientation, Competitive advantage and Marketi
Co-Authors