Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Eksis
Leny Susilawati Anggraini
Sekolah Tinggi Ilmu Ekonomi Nusantara
Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERANAN PROMOSI MELALUI ADVERTISING TERHADAP PENCAPAIAN PENJUALAN POLIS PADAPT. ASURANSI TAKAFUL INDONESIA, CABANG SANGATTA Leny Susilawati Anggraini
Jurnal Eksis Vol 14, No 2 (2018)
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study (2011) tries to identify to what extent  advertising give the most impact toward sale of insurance policies  at PT. Asuransi Takaful Indonesia. Analysis model used to prove hypothesis is model analysis  linier regression that be analysed with using statistic computer program package, that is SPSS v.16 for Windows. Model Linier Regression Y = a + bX and  r -correlation  aims to find out the influence and relationship between variables.While the t test is to find out whether the hypothesis is acceptable.From the results of the analysis, the equation is known Y = 34694 + 54 X with correlation values 0,99 or 99 %.  Which  means the relationship between variables is very strong. From hypothesis testing with two party test, it is obtained that t count = 86, 164 is greater than t table = 2,776, so that the proposed hypothesis can be accepted.  Key word : advertising, sale of insurance policies
Co-Authors