Nurtiah Nurtiah
STIE Pandu Madania

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Pengaruh Orientasi Pasar dan Manajemen Pengetahuan Terhadap Kinerja Pemasaran Nurtiah Nurtiah
Esensi: Jurnal Bisnis dan Manajemen Vol 6, No 2 (2016)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v6i2.3775

Abstract

The Influence of Market Orientation and Knowledge Management to Marketing PerformanceThe purpose of this study was to analyze the effect of market orientation and knowledge management performance of marketing in District of Ciomas and Dramaga Bogor. Analysis tools used in this study is Structural Equation Modeling (SEM). The results of the analysis was as follows: the value of market orientation variable towards innovation resulted p value which was greater than the lowest average value. The value of knowledge management variable towards competitive advantage resulted p value, which was greater than the lowest average value. The value of innovation variable towards competitive advantage resulted p value, which was smaller than the lowest average value. The value of innovation variable towards marketing performance resulted p value which was greater than the lowest average value. The value of competitive advantage variable towards marketing performance resulted p value which was smaller than the lowest average value.DOI: 10.15408/ess.v6i2.3775
KONFLIK PERAN ANTARA KELUARGA DENGAN PEKERJAAN PADA PEKERJA WANITA DAN IMPLIKASI TERHADAP KINERJA PERAWAT DI PULAU JAWA Elsa Rizki Amalia; Dwi Mahroji; Nurtiah Nurtiah
Jurnal Ekobis : Ekonomi Bisnis & Manajemen Vol 12, No 1 (2022): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen
Publisher : STIE Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37932/j.e.v12i1.483

Abstract

Menganalisis konflik peran antara keluarga dengan pekerjaan pada pekerja wanita dan implikasi terhadap kinerja perawat di pulau Jawa menjadi pokok tujuan penelitian. Adapun yang menjadi variabel pada penelitian yaitu konflik pekerjaan dengan keluarga (X1), konflik keluarga dengan pekerjaan (X2) dan kinerja (Y). Populasi dalam penelitian ini adalah perawat wanita di pulau jawa. Pengambilan data dilakukan dengan metode purposive sampling.  Kuesioner sebagai sumber data diisi oleh 382 orang.  Alat analisis yang digunakan yaitu Partial Least Square (PLS).  Hasilnya memperlihatkan konflik pekerjaan dengan keluarga mempunyai pengaruh negatif signifikan terhadap kinerja perawat wanita dan konflik Keluarga–Pekerjaan mempunyai pengaruh negatif dan signifikan terhadap kinerja perawat wanita. Implikasi manajerial penelitian ini sebaiknya lebih memperhatikan karyawan dan lebih terbuka terhadap keluhan karyawan, mengenai keluhan dalam keluarga dan pekerjaan. manajemen dapat meminimalisir terjadinya konflik peran, sehingga tidak mengganggu kedua peran antara pekerjaan dan keluarga. Hal yang dapat dilakukan adalah manajemen juga dapat melakukan peninjauan kembali terhadap job description.The main aim of this study is to analyze the role conflict between family and work for female workers and its impact on nurses' performance in Java. The variables in this study are family-work conflict (X1), work- family conflict (X2), and performance (Y). The population of this study was a Javanese female nurse. Data collection was performed by a purposive sampling procedure. Collected data questionnaire filled out by 382 people. The analytical tool used is Partial Least Square (PLS). The results show that work-family conflicts have a significant negative impact on nurses' performance, and family-work conflicts have a significant negative impact on nurses' performance. The management implication of this survey is that employees should pay more attention to their employees and be more open to their grievances regarding family and work grievances. The occurrence of role conflicts can be minimized so as not to interfere with roles. What you can do is that management can also see the job description.