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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat Mimbar Kampus Economic Reviews Journal MES Management Journal
Risma Warti
UIN Sumatera Utara
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Economic Reviews Journal

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Analisis Diversifikasi, Merger, dan Akuisis Perusahaan Multinasional Risma Warti; Adelia Azizi; Dea Dara Audina
Economic Reviews Journal Vol. 1 No. 1 (2022): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (875.118 KB) | DOI: 10.56709/mrj.v1i1.1

Abstract

Diversification analysis was developed with various objectives including increasing growth when the existing market/product has reached a maturity stage, maintaining stability by spreading the risk of fluctuations in profit, increasing credibility in the capital market, to avoid dependence on a single good or product circulating in the market, fulfill the wishes of unsatisfied consumers, increase the attractiveness or interest of consumers, increase sales turnover, increase profits by using the same ingredients, and prevent consumer boredom. Keywords: Diversification, Merger, and Acquisition.
Co-Authors Adelia Azizi Adelia Azizi  Dea Dara audina Juliana Nasution Nadya Ervina Nursantri Yanti