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All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Penelitian Ekonomi Manajemen dan Bisnis Muwazah: Jurnal Kajian Gender
Fauzi Fauzi
Dosen FEB Universitas Islam Kebangsaan Indonesia - Aceh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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IMPLEMENTASI MANAJEMEN KOMUNIKASI DALAM ORGANISASI Fauzi Fauzi; Zainuddin Iba; Sutoyo Sutoyo
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 10, No 2 (2020): Edisi Juli - Desember 2020
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v10i2.896

Abstract

Penelitian ini bertujuan untuk mendiskripsikan proses manajemen dalam aktivitas komunikasi dan implementasi manajemen komunikasi dalam organisasi. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Metode yang digunakan adalah metode studi kepustakaan. Berdasarkan metode tersebut, penulis mengumpulkan data dengan teknik  simak catat untuk mengkaji dokumentasi berupa buku, literatur dan bahan pustaka lain yang relevan. Penelitian ini mengguakan teori hubungan manusia dari Elton Mayo. Hasil penelitian menunjukkan bahwa proses manajemen dalam aktivitas komunikasi adalah menjadikan aktivitas komunikasi dilakukan secara terstruktur dan sistematis. Karena, eksistensi suatu organisasi ditentukan oleh interaksi dari seluruh anggotanya, yang disebut dengan komunikasi organisasi. Maka, interaksi tersebut harus dikelola dengan menerapkan manajemen komunikasi. Sedangkan, implementasi manajemen dalam komunikasi organisasi adalah dengan  menyelaraskan fungsi manajemen yaitu fungsi  merencanakan, mengorganisasi, mengarahkan dan melakukan pengawasan dengan komunikasi dalam organisasi (baik itu dalam posisi sebagai atasan maupun bawahan), antara lain forward communication yang mengalir secara downward (dari atas ke bawah, dalam bentuk tugas, perintah, pendelegasian dan lain-lain), sehingga menghasilkan suatu bentuk komunikasi yang efektif dan mencapai tujuan organisasi.
Family Communication Patterns in Gender Relations in Coastal and Mountain Communities in Aceh Marhamah; Irwanto; Fauzi; Shafira Ulfa Rahmani; Sufri Eka Bhakti
MUWAZAH : jurnal kajian gender Vol 14 No 2 (2022)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/muwazah.v14i2.1085

Abstract

  This study explores the dynamics of gender relations and family communication patterns in coastal and mountain communities in Aceh to understand how family harmony is maintained in different socio-geographical contexts. Employing a qualitative phenomenological approach, data were collected through interviews, observations, focus group discussions, and documentation involving 20 families—10 from North Aceh District and 10 from Central Aceh District. This research is grounded in the analysis of gender partnership concepts and communication orientation theories. Data validation employed source triangulation, and analysis was conducted using the Miles and Huberman model, including data reduction, display, and verification. The findings reveal that mountain communities implement gender partnership models in the division of domestic and public roles, promoting equality. In contrast, coastal communities maintain a more traditional division of roles, with women in domestic and men in public spheres, albeit adaptively. Decision-making predominantly remains with male heads of families in both communities, though collaborative consultation is evident. Communication patterns differ: coastal communities display patterns of equality and imbalanced separation, whereas mountain communities emphasize balanced separation through traditional practices like manganese iyo. These patterns foster mutual understanding, openness, and trust, contributing significantly to family harmony and reducing divorce rates.
Pengaruh Gamifikasi, Monthly Event, dan Reward Koin Terhadap Minat Beli Ulang Pelanggan Shopee : Studi Kasus pada Pelanggan Shopee Gen Z di Kabupaten Bireuen Tahun 2026 Wahyu Widyananda; Fauzi Fauzi; Zuriani Ritonga
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6878

Abstract

This empirical investigation is articulated to analyze the determinants of gamification interventions, monthly events, and coin reward incentives on the repurchase intention of Shopee customers among the Generation Z cohort in Bireuen Regency, Aceh Province. The rapid escalation of a highly competitive e-commerce ecosystem demands the acceleration of innovative digital marketing strategies to secure consumer retention, particularly within the digital native segment. Considering Bireuen Regency's Generation Z population of 123,100, this causal-exploratory quantitative research operationalizes a structured survey approach. Sampling was executed applying a purposive sampling technique based on precise criteria: active Gen Z customers who interact with gaming features (gamification), engage with monthly promotional campaigns, and redeem Shopee coin incentives. Sample threshold calculation operationalized Cochran's formula at a 10% margin of error, yielding a representative sample size of 102 respondents. Primary data were collected via a 5-point Likert scale structured questionnaire and subsequently computed using SPSS-based multiple linear regression estimation. Partial inferential testing results prove that gamification (), monthly events (), and coin rewards () contribute positively and statistically significantly to triggering an escalation in repurchase intention (). Evaluation via the t-test detected gamification as the most dominant predictor, achieving a regression coefficient of (). The coin reward variable followed with a regression coefficient of (), followed by monthly events, which recorded a coefficient of (). Simultaneous test (F-test) verification confirms a significant collective contribution of all three predictors toward repurchase intention, as demonstrated by (). The explanatory power of the model is articulated by a coefficient of determination () of 0.712, indicating that 71.2% of the variance in Generation Z repurchase intention in Bireuen Regency is predicted by the integration of these three strategies, while the remaining 28.8% is influenced by latent variables outside the model's estimation scope. The practical implications of these findings validate that the convergence of interactive entertainment, periodic promotional urgency, and digital economic incentives proves crucial in constructing young consumer loyalty within regional markets.
Co-Authors Irwanto Marhamah Marhamah Shafira Ulfa Rahmani Sufri Eka Bhakti Sutoyo Sutoyo Wahyu Widyananda Zainuddin Iba Zuriani Ritonga