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All Journal Jurnal Celtic SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities]
Azka Saeful Haq
Universitas Padjadjaran
Humanities Social Sciences

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ATTITUDINAL MEANING IN MARTIN LUTHER KING JR SPEECH: A FUNCTIONAL GRAMMAR APPROACH Azka Saeful Haq; Lia Maulia Indrayani; Ypsi Soeria Soemantri
Celtic : A Journal of Culture, English Language Teaching, Literature and Linguistics Vol. 7 No. 1 (2020): June 2020
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/celtic.v7i1.12126

Abstract

Racial injustice becomes a primary issue in Martin Luther King Jr’s entitled I have a dream in facing United States social condition. The speech reflects evaluative values to share perspectives toward the issue that can be analyzed by the appraisal system. The use of language certainly constructs different aims in evaluative language, and subjective presence is the target of evaluation in the appraisal system. The subjectivity of Martin Luther King Jr toward racial issues contains various types that can indicate a strategy to persuade people. The objectives of this study are to investigate the evaluative language of Martin Luther King Jr and to infer the meaning of evaluative language use. The strategy of delivering motivational messages is also discussed after acquiring the types of attitudes that will be related to the social issue. The research method employed in this study is descriptive qualitative. Systemic functional linguistic theory pioneered by Halliday and his colleagues becomes the framework in this study, and the tool is an appraisal system pioneered by J.R. Martin to analyze data. There are 90 clauses that consist of 33 judgement, 32 appreciation, and 26 affect. Judgement as the most dominant type reflects the reality of racial injustice to persuade many people to reject the condition. The strategy of critic conveyed in different types of attitudes can share deep messages to many people who listen. The result is hoped to be additional references in revealing speech strategy by using an appraisal system. The study of the appraisal system is useful to observe the subjectivity involvement in every form of language use.
Social Stigma of COVID-19: A Semiotic Analysis of WHO Campaign Posters Intan Siti Nugraha; Azka Saeful Haq
Soshum: Jurnal Sosial dan Humaniora Vol 11 No 2 (2021): July
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/soshum.v11i2.2489

Abstract

COVID-19 has been reported to be risen in numbers of infected cases and deaths. The massive report by media and social network which focus on the spreading and infection may affect not only physical health but also individual’s and general population’s mental health, isolation and stigma. To eradicate COVID-19-related stigma and discrimination perpetuated by both individual and group of people, WHO exhibits some anti-stigma campaign posters. This study employs qualitative method to acquire deep investigation of meaning and to involve the social context. Thus, by using Roland Barthes’s semiotic approach, analyzing signifiers and signifieds, this study was aimed to unmask both denotative and connotative meanings of the stigma embed within the six health campaign posters of COVID-19 by Southeast Asia WHO. The analysis was focused not only on the verbal sign of posters (linguistic text), but also its relation to their visual sign (imagery messages). From the analysis of the two sign systems of posters, the result shows that the six posters connote acts of discriminatory behaviours, stigmatization, stereotype and blaming. Through the posters, WHO propagates people to work together to fight COVID-19 and to bring out the best humanity, to have better awareness and positive attitudes and appeals governments, citizens, media, key influencers of communities to have a role in preventing and to stop stigma surrounding in South-Asia and specifically in Indonesia which becomes the target of the poster viewers during the pandemic. Those messages are connoted through different font colors and sizes and the illustration on each poster.
Co-Authors Intan Siti Nugraha Lia Maulia Indrayani Ypsi Soeria Soemantri