Netty Laura
Program Studi Manajemen Universitas 17 Agustus 1945 Jakarta

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PENGARUH KEADILAN ORGANISASI DAN EMPLOYER BRANDING TERHADAP TURNOVER INTENTION DENGAN EMPLOYEE ENGAGEMENT SEBAGAI VARIABEL MEDIASI Netty Laura
MEDIA STUDI EKONOMI Vol 24, No 2 (2021): MEDIA STUDI EKONOMI
Publisher : MEDIA STUDI EKONOMI

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Abstract

ABSTRAKTujuan penelitian ini untuk mengetahui pengaruh keadilan organisasi dan employer branding terhadap turnover intention dengan employee engagement sebagai variabel mediasi. Adapun jenis data yang digunakan dalam penelitian ini adalah data primer yang berasal dari karyawan PT. Lazada E-Logistics dengan jumlah 140 responden. Pengambilan sampel penelitian ini teknik sampling Random Sampling. Penelitian ini menganalisis hubungan antara pengaruh keadilan organisasi dan employer branding terhadap turnover intention dengan employee engagement sebagai variabel mediasi. Penelitian ini menggunakan metode analisis data Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa keadilan organisasi tidak berpengaruh signifikan dan negatif terhadap turnover intention. Dan employer branding tidak berpengaruh signifikan dan negatif terhadap turnover intention. Variabel mediasi employee engagement berpengaruh negatif dan signifikan terhadap turnover intention. Keadilan organisasi berpengaruh positif dan signifikan terhadap employee engagement. Employer branding berpengaruh positif dan signifikan terhadap employee engagement. Ditemukan juga bahwa variabel employee engagement tidak mampu memediasi keadilan organisasi, namun dapat memediasi employer branding terhadap turnover intention.Kata kunci : Keadilan Organisasi, Employer Branding, Turnover Intention, Employee Engagement ABSTRACTThe purpose of this study was to determine the effect of organizational justice and employer branding on turnover intention with employee engagement as a mediating variable. The type of data used in this study is primary data from PT. Lazada E-Logistics with a total of 140 respondents. The sample of this research was random sampling technique.This study analyzes the relationship between the effect of organizational justice and employer branding on turnover intention and employee engagement as a mediating variable. This research uses Partial Least Square (PLS) data analysis method. The results showed that organizational justice had no significant and negative effect on turnover intention. And employer branding has no significant and negative effect on turnover intention. Mediation variable employee engagement has a negative and significant effect on turnover intention. Organizational justice has a positive and significant effect on employee engagement. Employer branding has a positive and significant effect on employee engagement. It was also found that employee engagement variables were not able to mediate organizational justice, but could mediate employer branding against turnover intention.Keywords: Organizational Justice, Employer Branding, Turnover Intention, Employee Engagement
Pengaruh Lokasi Dan Keberagaman Produk Terhadap Minat Beli Konsumen Dengan Harga Sebagai Variable Moderasi Pada Umkm Di Sepanjang Jalan Semangka Netty Laura; Maesaroh Afivah
Owner : Riset dan Jurnal Akuntansi Vol. 6 No. 3 (2022): Artikel Volume 6 Issue 3 Periode Juli 2022
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v6i3.976

Abstract

It is not easy to make efforts in the open. It takes preparation and maturity in planning, especially if the company is going to be opened in the heart of the city, where there are always other MSMEs selling the same products. Destination conducted this research as an effort to assist SMEs in determining strategies in choosing the place and form of product variation to be sold, by investigating whether there is an influence of location and product diversity on buying interest with price as a moderating variable. The method used in this research is Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS (3.3.0) software. With data collection techniques and a widely distributed online questionnaire, 135 responses were collected. According to research findings, there is a positive and quite large effect of product diversity and price on buying interest. While location does not have a significant effect on buying interest, if moderated by price, location has a negative effect on buying interest.