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All Journal AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian
Nova Sillia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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MEMBANGUN PERILAKU KONSUMSI MELALUI PENGETAHUAN KONSUMEN BERBASIS KOMUNITAS (SUATU KAJIAN LITERATUR) Nova Sillia; James Hellyward; Jafrinur Hellyward; Melinda Noer
Agripita: Jurnal Agribisnis dan Pembangunan Pertanian Vol 1 No 2 (2017): JURNAL AGRIPITA
Publisher : Agribusiness Study Program Universitas Sriwijaya in Collaboration with Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

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Abstract

The purpose of this study was to understand the concept of knowledge and the consumption behavior creation through the consumer knowledge-based community. This paper obtained by read, summarize andsynthesize book and article obtained from international and national journals. The results of this literature review showed that consumer knowledge is a major factor to create the consumption behavior. Various efforts to increase knowledge has been done through a variety of sources and media-based individuals, corporations and governments. It is not effective to create consumption behavior. Consumers will be motivated to behave because their belief to the information sources. Community is a medium for consumers to share their experiences. Therefore, community cancreate consumption behavior effectively.
Co-Authors Jafrinur James Hellyward Melinda Noer