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ANALISIS STANDAR OPERASIONAL PROSEDUR (SOP) KEGIATAN TELEMARKETING DI HOTEL SALAK THE HERITAGE Ina Djamhur; Ananda Widianti Zulfa
Jurnal Industri Parawisata Vol 3, No 2 (2021): JANUARY
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v3i2.409

Abstract

Penelitian ini bertujuan untuk menganalisis standar operasional prosedur (SOP) kegiatan telemarketing di Hotel Salak The Heritage. Responden dalam penelitian ini berjumlah 70 orang yang mewakili instansi pemerintahan dan perusahaan swasta yang pernah melakukan kegiatan meeting dan lainnya di Hotel Salak The Heritage pada tahun 2019 berdasarkan hasil promosi melalui telemarketing. Metode Penelitian yang dilakukan adalah deskriptif kuantitatif dan kualitatif. Dalam survei penelitian menggunakan pendeketan kuantitatif, informasi dikumpulkan dari responden dengan menggunakan kuesioner dan juga wawancara kepada informan kunci. Pendekatan kualitatif dengan melakukan wawancara Sales and Marketing Dapartement di Hotel Salak The Heritage untuk pengumpulan data yang sedalam-dalamnya. Melalui penelitian desktiptif, akan diperoleh gambaran dan penjelasan mengenai SOP telemarketing. Berdasarkan hasil penelitian, bahwa kegiatan telemarketing sudah dijalankan sesuai SOP dengan nilai 90.5%.   Namun, masih terdapat beberapa kelemahan dalam kegiatan telemarketing. Oleh karena itu, disarankan agar para telemarketer mendapatkan pelatihan secara rutin (tiga bulan sekali), misalnya berkomunikasi secara fasih, pelayanan prima serta motivasi. 
Designing Travel Pattern of Cultural Journey To Broaden Tourist Dispersion throughout Flores Island Ismayanti Istanto; Ina Djamhur
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 8 No. 2 (2021): Desember
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v8i2.512

Abstract

A travel pattern that can be suitable with the shift of travel behavior is a must, so as, the purpose of the study is: (1) to do curation cultural-based attraction overland Flores and (2) cluster them into a thematic travel pattern that suit the travel time, travel distance and tourist dispersion. Multi-destination model is used in designing the pattern based on data collected through survey, interview and FGD with stakeholders from eight region of Flores and analyzed through exploratory sequence method. The finding shows from initial 196 cultural based attration, only 35 points of interest matched and are ready to be visited as in favored by stakeholders. As multi-destination, travel pattern are constructed on en-route and base-camp pattern. Three theme, then, came as cluster of (1) weaving; (2) traditional village; and (3) gastronomic. Weaving tour routes is consisted of 10 attractions, traditional village is comprised of 12 attractions and gastronomic route is contained of 13 attractions. Implication of study are as for travel industry, many creation of tour ativities and packages can be made, and as for tourist, it is a guide to explore the overland of Flores with cultural thematic.
Implementation of SDGs 11 and LEZ Policy toward Visitor Satisfaction in Kota Tua Area Jakarta Ismayanti Istanto; Ina Djamhur; Irwanto Sapitriyadi
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 17 No. 2 (2023): December 2023
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v17i22023.256-271

Abstract

Sustainable tourism can be achieved by executing the action of SDGS 11 Sustainable Cities and Communities. The Low Emission Zone (LEZ) policy is a translation of SDGS 11 implemented in cities worldwide. In 2021, the Special Capital Region Government of Jakarta chose Kota Tua Area Jakarta (KTA) as LEZ pilot project area to try out a form of restriction of motorized vehicles in an area in many ways. However, as LEZ policy was executed, visitor reviews were still unknown. This research aimed to evaluate SDGS 11 and LEZ implementation in KTA and weigh the contribution toward tourist satisfaction. A descriptive quantitative study from November 2022 until January 2023 was taken using primary data from 100 questionnaires used on a purposive sample of tourist aged over 18 who was repeat visitor of KTA. The data analysis used the explanatory method, multi-regression, Pearson Correlation Product Moment, and determinant coefficient analysis. The result showed that the implementation of SDGS 11 in KTA was compatible with the target of SDG Goal 11. LEZ policy has been very well executed. Visitors claimed they were strongly satisfied with tourist spots in KTA. Implementation of SDGS 11 and LEZ policy simultaneously and partially influenced visitor satisfaction. The SDGS 11 and LEZ policy in KTA contributed 23.4 percent to tourist satisfaction, and the remaining 76.6 percent was supported by other factors. It is recommended to pay attention to the safety aspect of KTA, organize parking, and increase the quality of tourist facilities.