Pratiwi Utami
Universitas Gadjah Mada

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Kontroversi Rating di Belantara Industri Televisi Iwan Awaluddin Yusuf; Pratiwi Utami
Jurnal Komunikasi Vol. 2 No. 1 (2007): Volume 2, Nomor 1, Oktober 2007
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Rating indeed determines selling price of the program to the advertiser. The higher rating brings the greater number of advertiser. The greater advertiser then means a better life of a TV station. As a consequence, almost all TV station is competing to produce a program that could “buy” market and advertiser, even though they must decrease the quality of TV program's contents. In the other hand, rating itself is a controversy. The rating system gets sharp critics due to its weakness, both from methodological and technical sides. Basically, rating couldn't represent a deeper viewing behavior of the audience, the audience's focus when watching TV, et cetera. This article will elaborate how rating works in Indonesian TV industry. The relation between rating, advertisement, advertiser, and the market share will be explained. The discussion in this writing will develop on the subject of the debates and controversy around rating.
Framing Media Merekam Feminisme Indonesia Pratiwi Utami
Jurnal Komunikasi Vol. 4 No. 2 (2010): Volume 4, Nomor 2, April 2010
Publisher : Program Studi Ilmu Komunikasi

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Abstract

This article explains the framing of feminism in Indonesian newspaper. As an example, a research on how Indonesian feminism was framed in KOMPAS Daily from year 1997-1999 will be included. KOMPAS had been chosen as the research object because this newspaper publishes news about gender and women movement periodically. The discussion in this research will range from textual analysis to the production of news about feminism in media newsroom. Through this article, we also could observe how media ethically should respond the sensitive issues. Because in any situation, media ought to always tell the truth, in order to protect the fundamental rights of the society.