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Muhammad Imam Zamroni
Universitas Gadjah Mada
Arts Humanities

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Kapitalisasi Tubuh Perempuan dalam Iklan Televisi Muhammad Imam Zamroni
Jurnal Komunikasi Vol. 2 No. 1 (2007): Volume 2, Nomor 1, Oktober 2007
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Woman body in the television advertisement becomes instrument to accumulate the capital. This article aims to describe role of television advertisement to communicate each other, give information, define new product, accumulate the capital and increase consumptive culture by using woman body which have magnetic power. Gender inequality and objectification are always presented in the advertisement design, become one of woman exploitation manifestation. Advertisement establishes dominant culture which present man as leader, powerful, strong and heroic. Whereas, woman describes in the physical beauty, emotional and weak. Woman body is represented by television advertisement to promote every products and get large advantage rapidly.
PERUBAHAN SOSIAL-BUDAYA PETANI ORGANIK DI YOGYAKARTA Muhammad Imam Zamroni
Jurnal Masyarakat dan Budaya Vol. 12 No. 1 (2010)
Publisher : LIPI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/jmb.v12i1.164

Abstract

Since 1960s the government implemented Green Revolution policy to develop Indonesian agricultural sector due to the food crisis and the concern population growth that had reached 2.5 percent and to accelerate rural development. The introduction of agricultural technology and the use of chemical fertilizer, pesticide and herbicide, become the main program of the government to increase agricultural productivity and the welfare of farmer’s life, but they had caused damage in the long run. The impact of high level use chemical fertilizers and pesticides for several decades, have reduced soil fertility, damage soil structure and organic content. To reverse the situation, the farmers in the village Seruthave tried to introduce a model of agriculture which is environment-friendly and set out a sustainability model called organic farming or integrated farming. The transition from conventional farming into organic farming has changed of social-cultural behavior of the community and increased social welfare in Serut. This article aims to discuss socialcultural and behavioral changes among organic farmers in the sub-village Serut, Palbapang village, Bantuldistrict, Yogyakarta province. The methods of data collection were indepth interview, direct observation and documents analysis. Keywords: organic farming, social-cultural change, social welfare
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