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Sumantri Raharjo
Akademi Komunikasi Indonesia (AKINDO), Yogyakarta
Arts Humanities

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Media Relations di Era Konglomerasi Media Sumantri Raharjo
Jurnal Komunikasi Vol. 7 No. 1 (2012): Volume 7, Nomor 1, Oktober 2012
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Every organization needs mass media to publish positive news for their image. It will be a serious problem when media is in a ring with the others commercial corporate ownership. Public Relations practitioners have to map all media around them to prevent a blunder strategic to reach organization objective on media relations. It is very risky when organization miss elects the groups of media to reach their goal. A good analysis of media groups mapping can avoid a blunder strategy.
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