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Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Beras Selancar (Studi Kasus pada Ibu Rumah Tangga di Kota Baru Jalan Kapten Satar RT.10 RW.03 Kecamatan Lahat) Darwin Kesuma
Jurnal Manajemen dan Bisnis Vol 9 No 2 (2020): Jurnal Manajemen dan Bisnis - Desember 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Serelo Lahat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53812/jmb.v9i2.1

Abstract

The Effect of Product Quality and Price on Purchase Intention for Selancar Rice (Case Study on Housewives in Kota Baru Jalan Kapten Satar RT. 10 RW. 03 Lahat). This research was conducted on housewives located at Jalan Kapten Satar RT 10 RW 03 No. 25 Kelurahan Kota Baru, Lahat District. The research objective was to see the effect of the product and price on buying interest in surfing rice. The regression equation Y = 10.588 + 0.453 X1 + 0.339 X2 + e. Based on statistical data analysis, the indicators in this study are valid and reliable. The individual order of each variable with the most influence is the product quality variable with a regression coefficient of 0.453 then the price variable with a regression coefficient of 0.339. Obtained t count variable product quality (X1) of 2.658> 2.011 and variable price (X2) obtained at 2.905> 2.011. This means that t is greater than t table, then H_0 is rejected and H1 is accepted. Obtained an F calculated value of 7.009> 3.20 so that it can be ignored that there is a simultaneous (joint) influence between product quality (X1) and price (X2) on buying interest (Y) of surfing rice. Analysis of the coefficient of determination of 23% means that there is a very weak relationship between the independent variables and the related variables and the rest is 77%. By other factors that are not discussed in this study.
Pengaruh Efisiensi Modal Kerja Terhadap Rentabilitas Ekonomi Pada Koperasi Telatang Mandiri Kecamatan Merapi Barat Kabupaten Lahat Darwin Kesuma
Jurnal Manajemen dan Bisnis Vol 9 No 1 (2020): Jurnal Manajemen dan Bisnis - Juni 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Serelo Lahat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53812/jmb.v9i1.8

Abstract

Telatang Mandiri Cooperative West Merapi Lahat Regency is one of the new cooperatives. In maintaining its business for the welfare of its members, Telatang Mandiri Cooperative West Merapi Lahat Regency has economic rentability problem, where the ratio of economic profitability from 2011 to 2015 always decreases. One of the cause is the inefficient of working capital management. Therefore, the research was conducted with the aim to find out how the effect of working capital efficiency on the achievement of economic profitability in the Cooperative Telatang Mandiri West Merapi Lahat regency. The research method used in this research is simple linear regression analysis. Sources of data used in this study are the financial statements recorded by the Telatang Mandiri Cooperative West Merapi Lahat Regency period 2011-2015. Based on the research results obtained regression equation Y = 0,008 + 0,919X + e. The correlation coefficient obtained r = 0.977 which has a very strong relationship, this is supported by the analysis of coefficient of determination of 95.4% and the rest of 4.6% influenced by other factors. Also supported by t test obtained t calculate 7,861> t table 2,353 which mean working capital efficiency have an effect on signifikan to economic profitability. Based on the research, it can be concluded that there is a positive and significant effect of working capital efficiency on economic profitability in Telatang Mandiri Cooperative West Merapi Lahat Regency.
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