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Nurly Meilinda
Program Studi Ilmu Komunikasi, FISIP Universitas Sriwijaya, Sumatera Selatan, Indonesia.

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Resistensi Musisi Independen terhadap Komodifikasi dan Industrialisasi Musik di Indonesia Nurly Meilinda; Caesar Giovanni; Nunik Triana; Syanaz Lutfina
Jurnal Komunikasi Vol. 16 No. 1 (2021): VOLUME 16 NO 1 OKTOBER 2021
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol16.iss1.art6

Abstract

This paper will review the development of the music industry in Indonesia by holding Theodor Adorno's criticism of the culture industry, especially the music industry. This paper tries to analyse whether Adorno's criticism of the popular music is still relevant to describe the current condition of the Indonesian music industry and explain how the existing political and economic conditions affected it. This paper began with explanatory approach which explained the development of the Indonesian music industry. Data collected from the articles in mass and online media, we alsoconduct an interview with one group of musician called orchest stamboel. The results showed that Adorno's critics about how music becomes a commodity are still relevant to be used in understanding most of the case in Indonesian music industry, but cannot represent the characteristics of all Indonesian musician. This is because although most music in Indonesia is used as the main tool of capitalism in gaining profit, on the other hand, there is also a variety of music with unique genres performed by the musicians that are not following the logics and characteristics of popular music that presented by Adorno, which is: standardization, interchangeable, and pseudoindividualism.Keywords: Adorno, commodity, critic, popular music, standardization.