Article Per Year (5 Year)
p-Index From 2020 - 2025
1.066
P-Index
This Author published in this journals
All Journal Al-Sharf: Jurnal Ekonomi Islam EKONOMIKA45 Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Intelek Dan Cendikiawan Nusantara JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Manajemen Kewirausahaan dan Teknologi
Aulia Syahfitri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ekonomi dan Pembangunan Indonesia

 1 
Strategi Pemasaran Efektif dalam Meningkatkan Daya Saing Bank Syariah di Era Digital Zuhrinal M. Nawawi; Aulia Syahfitri
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 2 (2025): Mei : Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i2.1389

Abstract

This research uses a qualitative method to examine effective marketing strategies implemented by Islamic banks in enhancing competitiveness in the digital era. Amid increasingly intense competition in the financial industry and rapid technological advancements, Islamic banks are required to adapt and utilize various digital platforms as marketing tools. This study focuses on analyzing digital marketing strategies such as the use of social media, mobile banking, and content marketing to build brand awareness and customer loyalty. Data were collected through in-depth interviews with Islamic banking practitioners and observation of their digital marketing activities. The findings reveal that integrating sharia values with digital technology creates a unique, relevant, and highly competitive marketing approach. Furthermore, the ability of Islamic banks to understand the needs of the millennial and Gen Z generations is a key factor in expanding their market share. Therefore, adaptive, innovative, and value-based marketing strategies are essential foundations for facing the digital era.
Co-Authors Adisty Aulia Zahra Astina Ria Sophiana Berlian Serevina Harianja Devi Enzelina Nainggolan Dini Vientiany Fitri Hayati Intan Khairani Lisa Novira Maysa Chairani Miratul Imaniah Mulia Syahputri Natal Fransiska Manalu Nurhidayah Nurhidayah Widya Anggraini zainarti zainarti Zuhrinal M. Nawawi