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All Journal Alhadharah: Jurnal Ilmu Dakwah JOURNAL OF CIVIL ENGINEERING, BUILDING AND TRANSPORTATION Alhadharah: Jurnal Ilmu Dakwah
Muhammad Mabrur
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Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences Other

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PENDEKATAN “RELIGIOUS MARKETING” DALAM KOMUNIKASI ISLAM MENJAWAB TANTANGAN ERA DISRUPSI Muhammad Mabrur
Alhadharah: Jurnal Ilmu Dakwah Vol 19, No 1 (2020)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v19i1.3862

Abstract

The rapid development of information technology has influenced the behavior of modern human life. Findings after findings have made modern humans connected with each other. Impact The emergence of new business features that shift the old life patterns. This is where disruption begins. Disruption is a change in various sectors of life as a result of digitalization and the "Internet of Thing" ("IoT)". . However, he can shift the pattern of old life. The collapse of a giant brand such as the Blackberry, Kodak, Nokia, has become a strong warning that gives 2 choices: adapt or die. Islamic communication / Islamic propaganda was not immune from the influence of disruption. When he is not managed neatly it is not impossible he will sink with his teachings. Especially when he is in the middle of millennial generation who has a unique character full of freedom. One alternative approach that can be offered is the Religious Marketing approach. Commercial marketing has succeeded in changing patterns of consumer behavior. The same expectations when the concept of marketing are applied in the process of Islamic communication. The study of Islamic Communication using the Religious marketing approach is based on a logical planning process that involves consumer-oriented research, marketing analysis, marketing segmentation, determining branding goals and identifying marketing strategies and tactics. Various other knowledge are also involved in studies such as the theories of psychology, sociology, anthropology and communication in order to understand how to influence people's behavior.
PENDEKATAN “RELIGIOUS MARKETING” DALAM KOMUNIKASI ISLAM MENJAWAB TANTANGAN ERA DISRUPSI Muhammad Mabrur
Alhadharah: Jurnal Ilmu Dakwah Vol 19, No 1 (2020)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.221 KB) | DOI: 10.18592/alhadharah.v19i1.3862

Abstract

The rapid development of information technology has influenced the behavior of modern human life. Findings after findings have made modern humans connected with each other. Impact The emergence of new business features that shift the old life patterns. This is where disruption begins. Disruption is a change in various sectors of life as a result of digitalization and the "Internet of Thing" ("IoT)". . However, he can shift the pattern of old life. The collapse of a giant brand such as the Blackberry, Kodak, Nokia, has become a strong warning that gives 2 choices: adapt or die. Islamic communication / Islamic propaganda was not immune from the influence of disruption. When he is not managed neatly it is not impossible he will sink with his teachings. Especially when he is in the middle of millennial generation who has a unique character full of freedom. One alternative approach that can be offered is the Religious Marketing approach. Commercial marketing has succeeded in changing patterns of consumer behavior. The same expectations when the concept of marketing are applied in the process of Islamic communication. The study of Islamic Communication using the Religious marketing approach is based on a logical planning process that involves consumer-oriented research, marketing analysis, marketing segmentation, determining branding goals and identifying marketing strategies and tactics. Various other knowledge are also involved in studies such as the theories of psychology, sociology, anthropology and communication in order to understand how to influence people's behavior.
Analisis Daya Dukung Aksial Pondasi Bore Pile Tunggal Menggunakan Metode Analitis dan Metode Elemen Hingga terhadap Nilai Uji PDA Rudianto Surbakti; Nurhaliza; Muhammad Mabrur
JOURNAL OF CIVIL ENGINEERING BUILDING AND TRANSPORTATION Vol. 9 No. 2 (2025): JCEBT SEPTEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jcebt.v9i2.15941

Abstract

Pondasi merupakan elemen struktur bawah yang berfungsi menyalurkan beban bangunan ke lapisan tanah pendukung. Pada kondisi tanah berlapis, ketidakseragaman sifat tanah dapat memengaruhi kapasitas daya dukung dan kinerja pondasi bore pile. Oleh karena itu, diperlukan pendekatan analisis yang mampu merepresentasikan kondisi lapangan secara lebih akurat. Penelitian ini bertujuan untuk menganalisis daya dukung aksial pondasi bore pile tunggal menggunakan metode analitis Meyerhof dan Reese & O’Neill serta metode elemen hingga (FEM) dengan Plaxis 2D, kemudian membandingkannya dengan hasil uji lapangan Pile Driving Analyzer (PDA). Metode penelitian meliputi analisis data SPT, parameter tanah laboratorium, pemodelan numerik FEM, serta perhitungan daya dukung secara analitis. Hasil penelitian menunjukkan bahwa daya dukung ultimit metode Meyerhof sebesar 2.675,04 kN, metode Reese & O’Neill sebesar 1.536,62 kN, dan metode FEM sebesar 1.858,50 kN, sedangkan hasil PDA test sebesar 1.864,60 kN. Hasil tersebut menunjukkan bahwa metode elemen hingga memberikan nilai yang paling mendekati kondisi aktual lapangan dengan selisih yang sangat kecil. Kesimpulannya, metode FEM lebih representatif dalam memodelkan perilaku interaksi tanah–pondasi pada kondisi tanah berlapis dibandingkan metode analitis konvensional. Rekomendasi penelitian ini adalah penggunaan metode elemen hingga sebagai alternatif dalam desain pondasi dalam dengan dukungan data tanah yang lengkap. Implikasinya, pendekatan FEM dapat meningkatkan akurasi perencanaan pondasi serta mengurangi ketidakpastian desain pada proyek konstruksi geoteknik.
Co-Authors Nurhaliza Surbakti, Rudianto