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All Journal Liquidity: Jurnal Riset Akuntansi dan Manajemen Indonesian Journal of Economics Application (IJEA)
Tito Siswanto
STIE Ahmad Dahlan Jakarta
Economics, Econometrics & Finance

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Strategi Promosi Dan Alasan MahasiswA Memilih Program Perkuliahan Karyawan Pada Konsultan Perguruan Tinggi (KPT) Di Jakarta Asriyal Asriyal; Tito Siswanto; Yanti Budiasih
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 5 No 2 (2016)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v5i2.54

Abstract

As a developing country and become one of the most populous countries, Indonesia is considered as a potential market by foreign universities from various parts of the world, both Asian countries, Europe and America who participated in promoting universities in Indonesia on a large scale. This article is written to investigate the promotion and to describe and review the implementation of promotional strategies undertaken by higher education consultant (KPT)in DKI Jakarta. In this study used the analysis of the index technique that describes the respondents on the items of questions posed. Scoring technique used in this research is with a maximum score of 5 and a minimum of 1. Promotional strategies undertaken by the KPT is highly internet marketing based. Internet serve as the main promotional media in addition to other supporting media. Even the use of the internet served as a medium to bring in and also receive the arrival of prospective students.
Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah Tito Siswanto
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 2 No 1 (2013)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v2i1.134

Abstract

Communication is a very important element in marketing, because marketing is essentially the communication between producers and consumers. The more advanced development of technology and information, it encourages the changes of conventional communications to modern communication which is digital life style. To support the realization of such communication, the internet became an important element in the creation of modern marketing communications. Until finally, comes the online social media that offers ease of marketing communications with the online system. Because of their low cost and ease of access, it is not un-common these media are conducted by the company in marketing their products. This article will explore the importance of social media for small and medium enterprises as an effort to improve the company's competitive.
Kaji Tindak Penyusunan Media Pemasaran Berbasis Web Blog Industri Sentral Kacang Tanah Sangrai Di Kelurahan Kranggan, Tangerang Selatan Suparman Suparman; Nazila Aulia Az-Zahra; Fildzah Nisrina Farhani; Nia Aprilia; Maulidya Khoirunisa; Tito Siswanto
Indonesian Journal of Economics Application (IJEA) Vol 1 No 1 (2018)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ijea.v1i1.168

Abstract

There are many research results which stated that one of the obstacles faced by the SMEs is a weak of marketing activities. Based such research, this article presents the results of an action research of the designing internet-based marketing which utilize web blog. The focus of the research is directed at peanuts small industry in Kranggan subdistrict, South Tangerang city. The procedure of the action is presented further in this article.
Co-Authors Asriyal Asriyal Fildzah Nisrina Farhani Maulidya Khoirunisa Nazila Aulia Az-Zahra Nia Aprilia Suparman Suparman Yanti Budiasih