Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Liquidity: Jurnal Riset Akuntansi dan Manajemen Intervensi Komunitas: Jurnal Pengabdian Masyarakat Indonesian Journal of Economics Application (IJEA)
Tito Siswanto
ITB Ahmad Dahlan Jakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Analisis Efektivitas Iklan Restoran Melalui Media Sosial Daring (Online) (Studi Pada Masyarakat Di Tangerang Selatan) Tito Siswanto; Asriyal Asriyal; Yanti Budiasih
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 8 No 1 (2019)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v8i1.333

Abstract

This research examines the level of advertising effectiveness carried out by restaurants on online Social Media. The research was conducted in South Tangerang City by taking 43 respondents who have online social media and have seen restaurant advertisements online. The objectives of this research are: (1) to determine the relationship between the use of advertising on online social media based on AIDA with consumer responses in making purchasing decisions; (2) to determine the effectiveness of restaurant advertisements on social media based on the EPIC dimension in encouraging consumers to make purchasing decisions. This research is a quantitative study using canonical correlation analysis and EPIC analysis model that is used to answer the research problem. From the results of the data analysis that has been done, it is known that in advertising activities on social media, the duration of advertising in the advertising attribute gives a big contribution compared to other aspects. However, although ad duration is a very important aspect in this research, it is not clear what the ideal ad duration to do. Overall, advertising attributes have a very close relationship with audience response. Furthermore, from the 4 (four) dimensions contained in the AIDA approach, it is known that the dimension of desire has a major contribution to the audience response. The finding can be said that advertising on social media is able to give a desire to viewers to make a purchase. Meanwhile, the results of the analysis using the EPIC model, advertising on social media is considered effective. On each dimension measured, advertising on social media can score well in encouraging viewers to make a purchase. However, there are two dimensions that have a dominant score, namely the empathy dimension and the impact dimension
Analisis Perbedaan Tindakan Swafoto (Selfie) Dan Kepuasan Konsumen Generasi X Dan Generasi Z Pada Restoran Di Tangerang Selatan Tito Siswanto; Asriyal Asriyal
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 8 No 2 (2019)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v8i2.334

Abstract

This research was conducted in South Tangerang City, involving generation X consumers born between 1960 and 1980, and generation Z consumers born between 1995-2010. The purpose of this research was to study differences in consumer satisfaction expressed through selfie photographs. The research involved 20 people from generation X and 20 people from generation Z. It is known that the selfies taken by consumers are a satisfaction for the service provided by the restaurant. This behavior occurs in the cross-generation, both generation X and generation Z. Satisfaction expressed through this selfie photo is shaped by brand image factors, comfort, characteristics, and ways of serving food. No difference in influence is known due to technological and information developments, as well as the widespread use of social media. Customers are encouraged to document the best moments and collected to build existence.
Meningkatkan Pendapatan Pemuda di Desa Parigi Mekar Melalui Pelatihan dan Pendampingan Bisnis Model Dropshipping Berbasis Online Tito Siswanto; Gusneli Gusneli
Intervensi Komunitas Vol 1 No 2 (2020)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ik.v1i2.640

Abstract

Teknologi internet menciptakan berbagai peluang baru dalam dunia usaha. Namun keterbatasan akses informasi dan pengetahuan, membuat banyak masyarakat tidak menjangkau berbagai peluang yang tersedia. Dibutuhkan pemahaman dan keterampilan, agar perkembangan teknologi internet dapat memiliki nilai ekonomis bagi masyarakat, khususnya pemuda. Kegiatan ini untuk memberikan pelatihan dan pendampingan tentang cara menjalanklan serta merancang strategi pemasaranan dengan menggunakan media sosial dalam menjalankan bisnis dropshipping. Kegiatan ini ditekankan pada optimalisasi akun media sosial dan situs marketplace dalam menjalankan bisnis, melakukan pelayanan pada konsumen secara online hingga menyelesaikan transaksi. Bisnis model dropshipping dapat menjadi alternatif bagi pemuda dalam memulai usaha. Bisnis ini tergolong sederhana, sehingga memudahkan para pemuda yang ingin memulai usaha namun belum memiliki produk, modal, dan tempat untuk menjalankannya. Selain itu, bisnis ini dapat dijadikan sebagai awal lahirnya bisnis baru yang lebih besar.
Motivasi Kerja, Penggunaan Teknologi Informasi, Dan Kinerja Karyawan Pada Perusahaan Farmasi: Studi Kasus Di PT. Soho Patrisius Hendrawan Karunia Ola Manuk; Tito Siswanto
Indonesian Journal of Economics Application (IJEA) Vol 1 No 2 (2019)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ijea.v1i2.235

Abstract

The purpose of this study was to determine the effect of motivation and use of information technology either partially or simultaneously on the performance of employees at PT. Soho Industri Pharmasi East Jakarta. The values ​​are tested in this research using descriptive analysis with quantitative approach. The results showed no positive effect of work motivation on employee performance. This is evidenced by the value of P (probability) in the calculation Structural Equation Modeling (SEM) 0,065 > 0,05 so it does not qualify where P must be less than 0,05. Information technology has a positive effect on employee performance, as evidenced by the results of a P value of 0,00 < 0,05 so that the results of these studies are eligible. Results of the study show the motivation to work simultaneously together with information technology has a positive effect on employee performance. This is proved by the calculation of SPSS where significant value 0,00 < 0,05. Results are eligible where requested significant value should be < 0,05.
Co-Authors Asriyal Asriyal Gusneli Gusneli Patrisius Hendrawan Karunia Ola Manuk Yanti Budiasih