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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Abdimisi EkoPreneur eCo-Fin
Habibah Habibah
Universitas Pamulang
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : EkoPreneur

 1 
INFLUENCE OF MARKETING MANAGEMENT PRACTICUM AT KOPINMART UNPAM AGAINST STUDENT INTEREST BECOME ENTREPRENEURS Afrida Yani; Lyandra Aisyah Margie; Habibah Habibah
EkoPreneur Vol 1, No 2 (2019): EkoPreneur
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ekop.v1i2.5142

Abstract

The purpose of this study was to determine the effect of marketing management practicum on student interest to become entrepreneurs in accounting students at UNPAM  (Universitas Pamulang).  This study uses a simple  linear regression analysis technique. The analysis was performed using SPSS software version 24.0 The population in this study amounted to 361 active S1 Accounting Economics  students who have received marketing management practicum subjects in the even semester 2018-2019, while samples taken incidentally were 118 students. The results of the research that have been done show that the marketing managemen practicum has a significant effect on student's interest to become entrepreneurs through Kopinmart UNPAM. This proves that the existence of special subjects  namely marketing management practicum and the provision of facilities to  Kopinmart UNPAM products can make students more confident and have a high motivation to become an entrepreneur.  Keywords: Marketing management practicum, interest become entrepreneurs.
Co-Authors Adhitya Putri Pratiwi Afrida Yani Afrida Yani Afridayani Afridayani Ahmad Syukri Citrawati Jatiningrum Fitria Anggraini Rostianti Lyandra Aisyah Margie Lyandra Aisyah Margie Muhammad Ridwan Ul Yanti