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All Journal Psikologika : Jurnal Pemikiran dan Penelitian Psikologi
Wanadya Ayu Krishna Dewi
Program Studi Psikologi, Fakultas Psikologi Dan Ilmu Sosial Budaya Univeristas Islam Indonesia, Yogyakarta
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Persepsi Terhadap Celebrity Endorser pada Iklan Kosmetik dan Minat Beli pada Mahasiswi Isella Loviana; Yapsir G. Wirawan; Wanadya A.K. Dewi
Psikologika: Jurnal Pemikiran dan Penelitian Psikologi Vol. 17 No. 1 (2012)
Publisher : Fakultas Psikologi dan Ilmu Sosial Budaya Universitas Islam Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/psikologika.vol17.iss1.art6

Abstract

This study was aimed to examine the correlation between perception towards celebrity endorsers in cosmetic advertisements with the interest in purchasing of a university student. The hypothesis proposed in this research was that there was a positive correlation between perception towards celebrity endorsers in cosmetic advertisements with the interest in purchasing of a university student. Subjects used in this study were 90 female students of Psychology Faculty, Islamic University of Indonesia. The ages of the Subject are between 18-21 years old. The data collection used two types of scale, namely the scale of perception towards celebrity endorsers in cosmetic advertisements and the scale of purchasing interest. Scale of perception towards celebrity endorsers in cosmetic advertisements was developed by the researcher based on aspects to the celebrity endorsers perception presented by Belch and Belch (1995), which included the aspects of credibility, attractiveness, and power. The scale of purchasing interest was developed by the researcher based on aspects of purchasing interest presented by Krech & Crutchfield, (Prasitejo, 2005), which included affective (interest), cognitive (belief), and conative (decision). The results of testing the relationship between perception towards celebrity endorsers in cosmetic advertisements with interest in purchasing showd that the perception towards celebrity endorsers in cosmetic advertisements associated with level interest in purchasing {(r = 0.607 with p=0.000 (p<0.01)} therefore the hypothesis was accepted). The contribution of perceptions to the celebrity endorser on cosmetics advertisement to the interest in purchasing was 36.9%.Keywords : Interest in Purchasing, Perceptions towards Celebrity Endorsers
Etnisitas, Dukungan dan Status Sosial Orangtua Terhadap Motivasi Berprestasi Siswa Keturunan Tionghoa dan Jawa Wanadya Ayu Krishna Dewi
Psikologika: Jurnal Pemikiran dan Penelitian Psikologi Vol. 21 No. 2 (2016)
Publisher : Fakultas Psikologi dan Ilmu Sosial Budaya Universitas Islam Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/psikologika.vol21.iss2.art5

Abstract

Penelitian ini bertujuan untuk mengetahui  peran etnisitas, dukungan dan status sosial orangtua terhadap motivasi berprestasi siswa keturunan Tionghoa dan siswa Jawa. Pengambilan sampel penelitian dilakukan dengan purposive sampling, mendapatkan 212 siswa (116 siswa Jawa, 62 siswa keturunan Tionghoa, 34 dari etnis lainnya).  Alat ukur terdiri dari skala motivasi berprestasi, skala dukungan orang tua, serta pertanyaan untuk mengetahui etnisitas dan status sosial orang tua. Kedua skala diketahui valid dan reliabel. Hasil penelitian menunjukkan bahwa terdapat perbedaan signifikan motivasi berprestasi akademik antara siswa keturunan Tionghoa dan siswa Jawa (p=0,001, p<0,01) dan siswa keturunan Tionghoa memiliki rata-rata motivasi berprestasi yang lebih tinggi sebesar 5,236 daripada siswa Jawa.  Selanjutnya, terdapat pengaruh signifikan dukungan orangtua terhadap motivasi berprestasi siswa (p<0,01), terdapat pengaruh yang signifikan status sosial orangtua terhadap motivasi berprestasi siswa (Fhitung=5,0003 dan Ftabel=2,44), serta terdapat pengaruh signifikan etnisitas, dukungan dan status sosial orangtua secara bersama-sama terhadap motivasi berprestasi akademik siswa (p=0,001, p<0,01). Penelitian ini menunjukkan bahwa etnisitas, dukungan dan status sosial orangtua berperan terhadap motivasi berprestasi akademik siswa keturunan Tionghoa dan siswa Jawa
Co-Authors Isella Loviana Yapsir G. Wirawan