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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Alignment: Journal of Administration and Educational Management Jurnal Mantik JURNAL LENTERA BISNIS Akuntansi : Jurnal Akuntansi Integratif JIAI (Jurnal Ilmiah Akuntansi Indonesia) Ilomata International Journal of Tax and Accounting Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Business, Law, and Education JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Transformation of Mandalika Journal of Management and Digital Business Jurnal Riset Akuntansi dan Auditing Jurnal Terapan Ilmu Manajemen dan Bisnis (JTIMB) Jurnal Magister Akuntansi Trisakti Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Jurnal Ekonomis Journal of Educational Management Research Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Penelitian Pendidikan Indonesia Jurnal Akademi Akuntansi Indonesia Padang Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab PESHUM EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Harman Malau
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
ANALISIS PENGARUH PERTUMBUHAN EKONOMI, INFLASI, NILAI TUKAR, DAN SUKU BUNGA TERHADAP PERTUMBUHAN PENYALURAN KREDIT DI BANK NASIONAL YANG TERDAFTAR DI INDEKS LQ45 PERIODE TAHUN 2020–2024 Purba, Henry; Malau, Harman; Siagian, Harlyn
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2207

Abstract

This study examines the impact of economic growth, inflation, exchange rates, and interest rates on credit growth in national banks listed in the LQ45 Index during the 2020–2024 period. The analysis focuses on national banks that consistently remained constituents of the LQ45 Index, representing highly liquid, large-capitalization, and systemically important banks in the Indonesian economy. The observation period covers both the economic downturn during the COVID-19 pandemic and the subsequent recovery and monetary policy normalization, providing a relevant context to assess the sensitivity of bank lending to macroeconomic dynamics. Macroeconomic data are obtained from official publications of Statistics Indonesia and Bank Indonesia, while banking credit data are sourced from national banking statistics and published reports. At the aggregate level, Indonesia’s banking credit exhibited a strong upward trend throughout the study period, with LQ45 banks accounting for a substantial share of total national credit. This study is expected to contribute empirical evidence on how dominant banks adjust their lending behavior in response to macroeconomic changes and to provide insights for policymakers, bank management, and investors.
PENGARUH GREEN MARKETING TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIAN AQUA DI KECAMATAN PINGGIR Bonar Situmorang, Jeremi; Malau, Harman; Hutabarat, Francis M.
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2219

Abstract

The aim of this research is to ascertain how green advertising influences brand perception and consumers’ purchasing decisions for AQUA products in Pinggir District. In addition, the role of brand image as a factor affecting this relationship is also examined. This research utilizes a quantitative methodology through the distribution of questionnaires to 150 respondents who have previously purchased and used AQUA products. A Likert scale ranging from 1 to 5 is used in this research. The results of the study show that with r2 of 0.791, green advertising has a significant influence on brand image. The results also show that brand image also has a positive and significant effect on consumers’ purchasing decisions for AQUA products, with an R² value of 0.747. The research indicates that brand image serves as a mediating variable in the correlation between green advertising and consumer purchasing decisions. In this case, AQUA functions as a full mediator that bridges this relationship. Overall, the results suggest that AQUA’s green marketing strategy is highly dependent on its integration with efforts to enhance consumers’ brand perception.
Co-Authors Actley, Rizkie Alexander, Desirely Gabrilia Angellee Gloria Lingga Ariel, Bobie Manfred Alfaro Dick Bradley Bill Schara Marbun Bill Schara Marbun Boman Lingga Bonar Situmorang, Jeremi Brahmana, Chelline Daphne Br Chris Octsantri Newin Huise Christina Burhan, Melissa Daniel Dewi L Sitorus Dick Wolters Marbun Elma Kania Ezrawati Nunut Nababan Febry Chatalya Pakpahan Francis Hutabarat Ginting, Raja Masmur Gwyneth Heiddy Limbong Gwyneth Limbong Harlyn L. Siagian Hazel Sharon Millane Ingkan Karuyan Nainggolan Heima Sitorus Helentina Hutapea Priskila Brigita Imelda Surbakti Intan Pebriana Marbun Iroth, Jonathan Nicholas James Sylvanus Uly Reke Joan Yuliana Hutapea Jonathan Nadeak Joseph Andre Sinaga Joseph Andre Sinaga Judith T. G. Sinaga Judith Tagal Gallena Sinaga Juninetenth Keeply F Sitanggang Limbong, Gwyneth Lita Novia Ciputri SM Lorina Siregar Sudjiman Loviana Simarmata, Ruth Mancur Situmorang Marcellino Sibuea, Alfiano Marpaung, Joshua Meldaria Hutagalung Melissa Christina Burhan Mila Susanti Nababan, Meli Julianty Permatasari Pandiangan, Gibson Pandiangan, William Anestson Paulsen Pebrin Miller Limbong Purba, Henry Ray Hutapea Rizky Daniel Rivaldi Tambunan Romian Marpaung Romian Marpaung Ronny Buha Sihotang Rorimpandey, Joel Roslan Sinaga Sagala, Clarissa Grace S. Samuel Parlindungan Silalahi Saribu, Mayawi Br Dolok Seveny Amelia Lingga Siagian, Harlyn Lyndon Silalahi, Samuel Parlindungan Simatupang , Wesly Simatupang, Wesly Simbolon, Aditya Jono Sinaga, Judith Sinaga, Ready Angela Sitanggang, Juninetenth Keeply F Susanti, Mila Valentine Siagian Vernando, Yansen William Eben Haezer Silalahi Yodi Ibrahim Yodi Setiawan Ibrahim Yohan Saputra