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REKAYASA KONSUMSI, DIFERENSIASI SOSIAL, DAN KOMUNIKASI Muhammad Rudy Fardiyan
SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Vol 14 No 1 (2012): SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya
Publisher : Jurusan Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/sosiologi.v14i1.108

Abstract

This research investigating social consumption behavior in critical perspective. Consumption behavior could be said as a factor which describe social economics level. However, this research focused on socio-cultural problems related to consumption behavior, by using inspecting literature methods. This research revealed that consumption behavior can create social differentiation. Consumption then could be says as communication activity.