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All Journal Al-Hikmah: Jurnal Ilmu Dakwah dan Pengembangan Masyarakat
Nita Andriani
Institut Agama Islam Negeri Jember
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Bisnis Mini Market Islam sebagai Pendidikan Kemandirian Santri: (Studi Kasus di Pondok Pesantren al-Barakah al-Nur Khumairoh Kabupaten Jember) Nita Andriani
Jurnal Al-Hikmah Vol. 18 No. 2 (2020): Ilmu Dakwah dan Pengembangan Masyarakat
Publisher : Fakultas Dakwah UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/alhikmah.v18i2.32

Abstract

In a conservative pondok pesantren's (Islamic boarding school) business, its management is run and only managed by the Kyai (An expert in Islam, the Head of the pesantren). However, such conservative management makes the business go slow in growth (passive), primitive and unsuitable with the needs of the growing market. Different from other conservative ones, the business of Pondok Pesantren Al-Barakah An-Nur Khumairoh, a convenient store, is not only for Kyai or his family's benefits, but for the Pondok Pesantren activities in general, major functions of the Pesantren, teachers' welfare, and others. The research data was obtained by interview, observation and documentation methods. The theory of communication employed in this research is Juli T. Wood's theory which states that there are three aspects that can benefit from learning communication: academic, professional, and personal aspects. Other theories employed are Interpersonal communication using a circular model and the Credibility theory, which consists of three: Initial Credibility, Derivative Credibility, and Terminal Credibility. The results of this study indicate that the acts of delegating, appointing and giving trust from a Kyai to the Santri to manage the business of a Pesantren - in this case the Convenience store of Pondok Pesantren al-Barakah an-Nur Khumairoh- is very effective in teaching independence to the santri. It can also instill entrepreneurial skill to the students.
Etika Komunikasi Bisnis dalam Perspektif Islam Nita Andriani
Jurnal Al-Hikmah Vol. 19 No. 1 (2021): Ilmu Dakwah dan Pengembangan Masyarakat
Publisher : Fakultas Dakwah UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/alhikmah.v19i01.40

Abstract

The business world in the future is faced with intense competition, companies that have mature management will be superior and can last a long time. Basically, for Muslims when doing business, it is not only to get abundant profit. But also get blessings for every transaction that exists. Therefore it is necessary to have ethics in communicating in business. Which ethics is a reflection of the integrity of business people in determining attitudes and behavior to interact with others. This research approach uses research methods to obtain data used by means of observation or looking for direct references and also secondary data related to Islamic business communication. The results of this study are: morality used as a guideline for communication ethics, namely (1) Fairness (honesty) (2) Accuracy (accuracy of information); (3) free and responsible; (4) constructive criticism; (5) Fair and impartial; (6) Does not like badmouthing (Ghibah); (7) Do not like prejudice (Su'uzh-zhann, When ethics and communication are implemented in business relationships, it can be concluded that Islamic communication ethics is a method of communicating in accordance with moral values ​​in judging right or wrong based on the behavior of business people. where every transaction that exists must contain divine elements (الهي), both in the form of a human relationship with Allah ﷻ and humans (حبل من الله) as well as Humans and Humans themselves (حبل من الناس), thus directing humans to the benefit of the world and the hereafter.
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