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All Journal Jurnal Ekonomi EKONOMIKA SYARIAH : Journal of Economic Studies Jurnal Ekonomi dan Bisnis Dharma Andalas AMAR (Andalas Management Review) EKONOMIKA SYARIAH : Journal of Economic Studies
Heru Aulia Azman
Universitas Dharma Andalas
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Persepsi Wisatawan Terhadap Niat Berkunjung Ulang ke Destinasi Wisata di Kota Padang Pasca Penerapan New Normal Heru Aulia Azman
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 23 No 1 (2021): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v23i1.210

Abstract

The aim of the study are 1) to find out to what extend perception of risk influence executionist’ intention to revisit Padang City after the implementation of new era regulation. The online survey was administered to travellers who ave visited tourist destination in the city of Padang after the implementation of new era regulation. A total of 96 questionnaires were used for data analysis.The results of this study indicate that 1) Perception of affective risk does not have a significant effect on the intention of repeated visits to Padang City after the implementation of the new normal rules, 2) Perception of cognitive risk has a positive effect significant towards the intention of repeated visits to the Padang city after the implementation of the new normal regulation, 3) Affective and cognitive risk perceptions do not have a significant effect on repeatedly visits to Padang City after the imposition of new normal regulations, 4) affective risk perceptions and Perception of cognitive risk is able to explain its effect on intention to visit repeatedly by 3.5%, while the remaining 96.5%. It is explained by other factors that are not used in the regression model of this study ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana persepsi resiko berpengaruh terhadap niat untuk berkunjung berulang pelancong ke destinasi wisata di Kota Padang pada masa diberlakukan new normal. Metode pengumpulan data dengan observasi, personally administrated survey serta studi pustaka. Sumber data penelitian ini adalah data primer yang diperoleh dari penyebaran kuesioner pada 96 responden dengan kriteria pelancong yang telah melakukan kunjungan wisata berulang ke destinasi wisata di Kota Padang setelah ditetapkannya era new normal. Alat analisis yang digunakan dalam penelitian ini adalah metode anaisis regresi linear berganda Hasil Penelitian ini menunjukkan bahwa 1)Perepsi resiko afektif tidak berpengaruh signifikan terhadap niat kunjungan berulang ke Kota padang pasca diberlakukannya peraturan new normal (kebiasaan baru), 2) Perspsi resiko kognitif berpengaruh positif sgnifikan terhadap niat kunjungan berulang ke kota Padang pasca diberlakukannya peraturan new normal ( kebiasaan baru), 3)Perspsi resiko afektif dan kognitif tidak berpengaruh signifikan terhadap kunjungan berulang ke Kota padang pasca diberlakukannya peraturan new normal (kebiasaan baru), 4) persepsi resiko afektif dan persepsi resiko kognitif mampu menjelaskan pengaruhnya terhadap niat berkunjung berulang sebesar 3,5 %, sedangkan sisanya sebesar 96,5 % dijelaskan oleh faktor-faktor lain yang tidak digunakan dalam model regresi penelitian ini
Pengaruh Atmosphere Ritel Terhadap Keinginan Membeli Masyarakat Di Kota Padang Heru Aulia Azman; Tri Rachmat Riski
Jurnal Ekonomi Vol. 21 No. 2 (2016): July 2016
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v21i2.490

Abstract

The atmosphere of retail shall function as a kind of stimuli that will attract the visitor to decide which store to choose. Further, it was aimed to evoke the desire of visitors to purchase and create transactions. The purpose of this study was to determine the impact of the atmosphere of retail on the intention to buy among visitors. Explanatory research and survey research was conducted by spreading 100 questionnaires to visitors. The result of the study found that (1) according to partially colour and display have significant influence toward intention to buy, and partially cleanness, music, smell, temperature, and lighting did not have significant influence toward intention to  buy, and (2) in a manner of simulating the retail atmosphere has significant influence toward intention to buy
Pengaruh Pengetahuan dan Sikap Terhadap Perilaku Memilih Bank Syariah Dengan Faktor Religiusitas Sebagai Moderating Variable Asri Handayani; Heru Aulia Azman; Ismail Ismail
EKONOMIKA SYARIAH : Journal of Economic Studies Vol 3, No 1 (2019): Januari-Juni 2019
Publisher : Institut Agama Islam Negeri (IAIN) Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v3i1.934

Abstract

This study shows the relationship between knowledge and attitude towards the behavior of choosing Islamic banks with moderated religiosity. The study was conducted on 117 people who became customers of Islamic banks in four sub-districts located in the Agam Regency region which has a sharia bank office network, namely Lubuk Basung District, Baso District, Ampek Angkek Canduang District and Banuhampu District. The results of this study indicate that (1) knowledge has a positive and significant effect on the behavior of choosing Islamic banks with a value of P = 0.01, (2) the attitude has a positive and significant effect on the behavior of choosing Islamic banks with a value of P <0.01, (3) religiosity does not moderate relations between knowledge and behavior of choosing Islamic banks with a value of P = 0.46 this indicates that religiosity is not a moderator of the relationship between attitudes and behavior of choosing Islamic banks. (4) While the effect of moderating religiosity on the relationship between attitude and behavior of choosing Islamic banks is significant with a value of P = 0.03 and this shows that religiosity is able to moderate the relationship between attitudes and behavior of choosing Islamic banks.
The Branding of Padang City: How Does It Affect The City Image and Tourist Visit Decision? Heru Aulia Azman; Monica Tuti Suryani; Ares Albirru Amsal
AMAR (Andalas Management Review) Vol 3 No 2 (2019)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.3.2.44-53.2019

Abstract

Padang has widely known as the tourism destination in Indonesia. This city is the capital of West Sumatera Province which win three World Halal Tourism Award categories in 2016; World's Best Halal Culinary Destination, World's Best Halal Destination and Halal World's Best Tour Operator. This study aims to determine the effect of Padang’s city branding (Presence, Place, potential, Pulse, People, Pre-requisite) towards its city image (cognitive, affective, conative) and tourist visit decision. Moreover, city image is also placed to be intervening variable between city branding and tourist visit decision. Based on the tourist data collected by survey (200 samples), structural equation modeling using Smart PLS 3.0 and Sobel Test were employed to test the research model. The findings indicate that the relationship in purposed model are significant. For researchers this study provides a basis for further development of city banding of Padang. For government and destination marketing organization (DMO), understanding the key construct is crucial to increase visitors and better perceived city image.
Analisis Faktor-Faktor yang Mempengaruhi Minat Kunjungan Berulang Wisatawan Milenial ke Bukittinggi Heru Aulia Azman; Yesi Elsandra
AMAR (Andalas Management Review) Vol 4 No 1 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.1.1-17.2020

Abstract

Penelitian ini bertujuan untuk mengetahui factor-faktor yang mempengaruhi minat kunjungan berulang wisatawan milenial ke Bukittinggi. Yang menjadi objek penelitian ini adalah wisatawan milenial yang melakukan kunjungan ke Bukittinggi. Adapun jumlah sampel penelitian adalah 96 orang dengan teknik penarikan sampel purposive sampling. Jenis data yang digunakan dalam penelitian ini yaitu data primer dan data sekunder. Data primer bersumber dari pendapat masing-masing sampel penelitian dengan menggunakan kuesioner, untuk mengetahui respon sampel penelitian mengenai pengaruh Push faktor dan Pull faktor terhadap minat kunjungan berulang wisatawan milenial. Sedangkan data sekunder bersumber dari jurnal-jurnal sebelumnya, buku, media internet, annual report . Data primer yang didapat kemudian dianalisa dengan cara melakukan pengujian dengan teknik analisa regresi linear berganda. Hasil penelitian menunjukan bahwa factor pendorong dan factor penarik memberikan pengaruh secara positif signifikan terhadap kunjungan berulang wisatawan milenial ke Bukittinggi.
Pengaruh Pengetahuan dan Sikap Terhadap Perilaku Memilih Bank Syariah Dengan Faktor Religiusitas Sebagai Moderating Variable Asri Handayani; Heru Aulia Azman; Ismail Ismail
EKONOMIKA SYARIAH : Journal of Economic Studies Vol 3, No 1 (2019): Januari-Juni 2019
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1171.374 KB) | DOI: 10.30983/es.v3i1.934

Abstract

This study shows the relationship between knowledge and attitude towards the behavior of choosing Islamic banks with moderated religiosity. The study was conducted on 117 people who became customers of Islamic banks in four sub-districts located in the Agam Regency region which has a sharia bank office network, namely Lubuk Basung District, Baso District, Ampek Angkek Canduang District and Banuhampu District. The results of this study indicate that (1) knowledge has a positive and significant effect on the behavior of choosing Islamic banks with a value of P = 0.01, (2) the attitude has a positive and significant effect on the behavior of choosing Islamic banks with a value of P <0.01, (3) religiosity does not moderate relations between knowledge and behavior of choosing Islamic banks with a value of P = 0.46 this indicates that religiosity is not a moderator of the relationship between attitudes and behavior of choosing Islamic banks. (4) While the effect of moderating religiosity on the relationship between attitude and behavior of choosing Islamic banks is significant with a value of P = 0.03 and this shows that religiosity is able to moderate the relationship between attitudes and behavior of choosing Islamic banks.
Technology Acceptance Model: Minat Wisatawan Terhadap Penggunaan E-Money di Kota Bukittinggi Heru Aulia Azman; Puti Embun Sari
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 24 No 2 (2022): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v24i2.591

Abstract

This study aims to determine the factors that influence the intention of tourists to use e-money during their visit to Bukittinggi. The subject of the study is tourist travelers who makevisits to several tourist destinations in Bukittinggi. The number of samples were 96 tourist using purposive sample technique. Data analysis was done by path analysis technique. The results show that 1) the higher the use of technology, the intention in using e-money is also higher 2) the higher the the ease of technology the higher the intention in using e-money 3) the higher the risk the lower the intention in using e-money 4) the higher the attitude of using technology the higher the intention in using e-money 5) usage attitude do not mediate the effect of the benefits of using technology on intention in using e-money. 6) attitude of use can mediate the effect of ease of technology on interest using e-money, 7) attitude of use do not mediate the effect of risk on intention using e-money. Abstrak Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi niat wisatawan menggunakan e-money selama berkunjung ke Bukittinggi. Subyek penelitian adalah wisatawan wisatawan yang melakukan kunjungan ke beberapa destinasi wisata di Bukittinggi. Jumlah sampel sebanyak 96 wisatawan dengan teknik purposive sample. Analisis data dilakukan dengan teknik analisis jalur Hasil penelitian menunjukkan bahwa 1) semakin tinggi penggunaan teknologi, niat menggunakan e-money juga semakin tinggi 2) semakin tinggi kemudahan teknologi semakin tinggi niat menggunakan e-money 3) semakin tinggi risiko semakin rendah niat menggunakan e-money 4) semakin tinggi sikap menggunakan teknologi semakin tinggi niat menggunakan e-money 5) sikap penggunaan tidak memediasi pengaruh manfaat penggunaan teknologi terhadap niat menggunakan e-money. 6) sikap penggunaan dapat memediasi pengaruh kemudahan teknologi terhadap minat menggunakan e-money, 7) sikap penggunaan tidak memediasi pengaruh risiko terhadap niat menggunakan e-money
Strategi Pengembangan desa wisata dengan pendekatan Participatory Rural Appraisal ( PRA) pada Nagari Talang Heru Aulia Azman; Siska Lusia Putri; Puti Embun Sari
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 1 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i1.745

Abstract

This study aims to determine the potential, problems and problem solving in Nagari Talang. In this research, the data collection used the Participatory Rural Appraisal (PRA) method, while the data analysis used the SWOT method. The PRA techniques used were Trend Charting and LivelihoodChanges, Institutional Studies (Venn Diagrams), Daily Activity Charts and Village Transects. The results of the study show the potential of the village in the form of land area, beautiful nature, good production of rice fields and good fields, abundant water supply, the existence of village institutions and BUMNag operating in Nagari and there are problems that occur such as not having complete and goodtourism supporting component (accessibility and amenities), yet the innovation on physical tourism activities. By using the SWOT analysis, it is identified that the strategic position of Nagari Talang is in quadrant II by emphasizing the Hold development strategy and maintain the market penetration policy and product development ABSTRAK Tujuan penelitian ini adalah untuk mengetahui potensi, permasalahan dan pemecahan masalah di Nagari Talang. Penelitian ini dalam pengambilan datanya menggunakan metode Participatory Rural Appraisal (PRA) sedangkan analisa datanya menggunakan metode SWOT. Teknik PRA yang digunakan adalah Pembuatan Bagan Kecenderungan dan Perubahan Mata Pencaharian, Kajian Kelembagaan (Diagram Venn), Bagan Kegiatan Harian dan Transek Desa. Hasil penelitian memperlihatkan potensi desa berupa luas lahan, alam yang indah ,produksi panen sawah dan ladang yang baik,pasokan air yang melimpah, adanya kelembagaan desa dan BUMNag yang beroperasi di nagari serta terdapat permasalahan yang terjadi seperti Belum memiliki komponen pendukung wisata ( aksesibilitas dan amenitas) yang lengkap dan baik, Belum memiliki inovasi terhadap aktivitas wisata secara fisik. Dengan menggunakan analisis SWOT maka teridentifikasi posisi strategis Nagari Talang berada pada kuadran II dengan menekankan strateg pengembangan Hold and maintain yang mengarahkan pada kebijakan market penetration dan Product development
Pengaruh Tingkat Margin Terhadap Keputusan Pembiayaan Pada Produk Syariah Dengan Religiusitas Sebagai Variabel Moderasi Riza Warnain; Heru Aulia Azman
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 2 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i2.971

Abstract

This study aims to understand the influence of the margin level on the decision of customers to choose Grya products with religiousity as a variable of moderation. The study was conducted at PT. Bank of Indonesia KC Bukittinggi Sudirman 2. The research population is the entire customer who took Grya financing on PT. Bank of Indonesia KC Bukittinggi Sudirman 2. Sampling used the Slovin technique with a total of 100 respondents. Data analysis with moderated regression analysis (MRA). The results showed that the interaction between the margin level variable (X) and the initial customer outcome (Y) coefficient of the Margin Level had a positive value of 0.660 and the significance value was 0.429 > 0.05 and the religiousness (Z) moderated the customer outcomes (Y), with the negative cofficient value of -0.007 signifying value of 0,843 was 0.843 > 0.05. This indicates that religiousity is unable to moderate the influence of the margin level on the customer’s decision to choose a grya financing product. The results of the study showed that religiousness was able to weaken the influence between the margin level and customer decision but was not significant, this was demonstrated by the regression result with a negative coefficient of -1,487 and a decrease in the determination factor result after the MRA test from 54% to 53.5%. Thus, it is concluded that "the hypothesis is rejected" and the existence of a variable of Religiousness (as a moderate variable) will be able to strengthen or increase the influence of the margin level on customer decisions. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh tingkat margin terhadap keputusan nasabah memilih produk griya dengan religiusitas sebagai variabel moderasi. Penelitian dilakukan pada PT. Bank Syariah Indonesia KC Bukittinggi Sudirman 2. Populasi penelitian adalah seluruh nasabah yang mengambil pembiayaan Griya pada PT. Bank Syariah Indonesia KC Bukittinggi Sudirman 2. Pengambilan sampel menggunaka teknik Slovin dengan jumlah 100 responden. Analisis data menggunakan teknik Moderated Regression Analysis (MRA). Hasil menunjukkan bahwa interaksi antara variable tingkat margin (X) dengan keputusan nasabah (Y) koefisien dari Tingkat Margin bernilai positif sebesar 0,660 dan nilai signifikansinya adalah 0.429 > 0.05 dan religiusitas (Z) memoderasi keputusan nasabah (Y) dengan nilai koefisien negative sebesar -0.007 nilai signifikansi 0,843 adalah 0,843 > 0.05. Hal ini menujukkan religiusitas tidak mampu memoderasi pengaruh antara tingkat margin terhadap keputusan nasabah memilih produk pembiayaan griya. Hasil penelitian menunjukkan religiusitas mampu memperlemah pengaruh antara tingkat margin dan keputusan nasabah namun tidak signifikan, hal ini ditunjukkan dengan hasil regresi dengan koefisien memiliki nilai negatif yaitu -1,487 dan penurunan hasil koefisien determinansi setelah pengujian MRA dari 54% ke 53.5%. Dengan demikian maka disimpulkan “hipotesis ditolak” dan keberadaan variable Religiusitas (sebagai variable moderasi) akan dapat memperkuat atau meningkatkan pengaruh tingkat margin terhadap keputusan nasabah
Co-Authors Asri Handayani Monica Tuti Suryani Novel, Ismail Puti Embun Sari Riski, Tri Rachmat Riza Warnain Siska Lusia Putri Yesi Elsandra