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All Journal JMBI : Jurnal Manajemen Bisnis Dan Informatika ABM: International Journal of Administration, Business and Management
Hayatul Masfufah
STIE Mandala
Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Pengaruh Gaya Kepemimpinan, Motivasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada CV Bali Coral Di Banyuwangi Nur Hasanah; Hary Sulaksono; Hayatul Masfufah
JMBI : Jurnal Manajemen Bisnis dan Informatika Vol 2 No 2 (2021)
Publisher : Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.588 KB) | DOI: 10.31967/prodimanajemen.v2i2.546

Abstract

This study aims to determine the effect of Leadership Style, Motivation, and Work Environment on Employee Performance at CV Bali Coral in Banyuwangi. The population in this study are all employees at CV Bali Coral in Banyuwangi. The sample used is 64 employees or respondents who are employees at CV. Bali Coral in Banyuwangi. Technique the sampling used is Non Probability Sampling With the sample method census (saturated). The test used is the data instrument test (validity test and test). reliability), classical assumption test (normality test, multicollinearity test, and test heteroscedasticity), Coefficient of Determination (R2), and t test, the analytical technique that used is Multiple Linear Regression analysis. Data analysis method using the help of SPSS 20. The results showed that the f . test results statistically it can be proven that the independent variable Style Leadership, Motivation and Work Environment simultaneously affect significant impact on employee performance at CV Bali Coral in Banyuwangi. Results T-Test Leadership Style and Motivation and Work Environment Influence partially on Employee Performance at CV Bali Coral.
MARKETING STRATEGY ANALYSIS USING SWOT (STRENGTH WEAKNESS OPPORTUNITY THREAT) AT CAFE FOX COFFEE & ROASTERY JEMBER Reza Ardiansyah; Haifa Haifa; Hayatul Masfufah
ABM: International Journal of Administration, Business and Management Vol 3 No 2 (2021)
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v3i1.538

Abstract

This study aims to determine the marketing strategy at Fox Coffee & Roastery Jember cafe, using a SWOT analysis (strength weakness opportunity threat). The data used in this study are primary data and secondary data. This research uses qualitative research. Methods of data collection using observation, interviews, documentation, questionnaires, and literature study. The sample used in this study was purposive sample. The resource persons taken in this study were company managers and 15 consumers of Fox Coffee & Roastery Jember cafe. Methods of data analysis using the IFE matrix, EFE matrix and SWOT matrix. The results of this study indicate that the marketing strategy used by Fox Coffee & Roastery Jember cafe is an aggressive strategy. This can be proven by the high score on the table of strength (strength) and opportunity (opportunity) owned by the cafe. So, Fox Coffee & Roastery Jember cafe has the potential to become a cafe that can dominate the market in Jember itself. Keywords: Strength, weakness, opportunity, threats, and marketing strategies
Co-Authors Haifa Haifa Hary Sulaksono Nur Hasanah Reza Ardiansyah