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Haikal Zulian Maulana
Universitas Siliwangi
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Empirical Study of E-Learning on Financial Literacy and Lifestyle: A Millenial Urban Generations Cased Study Muhamad Ferdy Firmansyah; Haikal Zulian Maulana
International Journal of Engineering, Science and Information Technology Vol 1, No 3 (2021)
Publisher : Master Program of Information Technology, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (785.645 KB) | DOI: 10.52088/ijesty.v1i3.99

Abstract

Technological developments have an influence on education, one of which is the development of online learning or more commonly known as e-learning. Technological developments in e-learning have long developed but significant developments occurred during the current Covid-19 pandemic where the education sector carried out online learning. This causes the existence of e-learning in both formal and non-formal education to be an important factor in the success of educational attainment. People in this era of globalization still have inconsistent attitudes in financial management individually, this causes the financial literacy of each individual to be different. This   difference in financial literacy is one of the factors caused by different lifestyles. This study aims to see patterns of financial literacy in the development of e-learning where access to financial literacy learning is more developed in online channels. In addition to assumptions in financial literacy that are currently starting to develop online, this study also aims to determine the extent to which lifestyle will affect financial literacy. This study uses primary data and quantitative research methods approach using Confirmatory Factor Analysis (CFA). The results show that in e-learning, financial literacy is currently running and lifestyle has a significant effect on financial literacy. One of these lifestyle changes is the existence of E-Learning which shifts the lifestyle pattern of face-to-face learning to online learning. This can provide novelty in educational technology in the application of E-learning, especially in the case of financial literacy. In addition, e-learning can still support the achievement of education in financial literacy. Repair and improvement of e-learning facilities as the main learning media must be carried out. It is hoped that with this research, e-learning can be used in financial literacy learning, both through formal and non-formal education in the community and public web seminars during the Covid-19 pandemic.
Pengaruh Social Media Marketing terhadap Customer Satisfaction pada Minat Berwisata Sub Urban Kota Tasikmalaya: Apakah Promosi Sosial Media Mengubah Minat Generasi Z? Muhamad Ferdy Firmansyah; Haikal Zulian Maulana; Septian Cahya Azhari; Muhamad Fauzi Efendi
Journal of Tourism and Creativity Vol 6 No 1 (2022): Tourism Village
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v6i1.29156

Abstract

Pariwisata sub urban (atau lebih sering disebut sebagai pariwisata pinggiran kota/pedesaan) merupakan salah satu kajian untuk pariwisata yang mengedepankan unsur alam sebagai nilai jual yang dimiliki. Keindahan alam yang dimiliki sub urban tidak dimiliki oleh daerah perkotaan. Disamping itu kawasan sub urban potensial sebagi pariwisata tidak hanya karena nuansa alam yang berpotensi namun juga dengan adanya permintaan dari perkotaan yang mudah untuk didapatkan karena jarak. Tujuan penelitian ini adalah melihat dampak social media marketing terhadap customer satisfaction pada pariwisata sub urban. Analisis jalur digunakan untuk mengestimasi hubungan multivariate dalam penelitian ini. Adapun variabel yang digunakan yaitu social media marketing, service quality, brand awareness, brand attitude dan customer satisfaction. Hasil penelitian ini menemukan bahwa dengan sosial media marketing memiliki dampak pada customer satisfaction dengan cara baik upaya pengelola wisata untuk meningkatkan pelayanan. Selain itu dengan adanya social media marketing maka dapat memberikan suatu informasi yang baik pada konsumen mengenai suatu objek wisata.
Co-Authors Muhamad Fauzi Efendi Muhamad Ferdy Firmansyah Muhamad Ridho Rusliana, Nanang Septian Cahya Azhari Sri Rahmi Nuraini