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All Journal Jurnal Ilmiah Poli Bisnis
Aprinal Eko Saputra
Politeknik Negeri Padang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP MOTIVASI KUNJUNGAN WISATA KE PULAU SIRANDAH PADANG Aprinal Eko Saputra; Rini Eka Sari
Jurnal Ilmiah Poli Bisnis Vol 10 No 1 (2018): Volume 10 No. 1 April 2018
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.10.1.30

Abstract

Instagram as one of social media, has significant inluence toward the tourisst visit to a tourism destination. This study aimed to find out the form and the amont of Instagram social media effect toward tourists visit to Sirandah island, Padang. The data analysis method used in this research is descriptive quantitative. Primary data were obtained by speading questioners while other supporting data collected by observation, literature study, and documentation. The result shows that Instagram social media affects positively toward the tourists visit to Sirandah Island. The amount of its effects is 35 % while the other 65 % is influenced by other variable outside the scope of this research.
Co-Authors Rini Eka Sari