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All Journal Jurnal Ilmiah Poli Bisnis Prosiding Seminar Nasional Manajemen dan Ekonomi
Ika Yuanita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PENINGKATAN SKALA USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KOTA PADANG Ika Yuanita; Nurhayati Nurhayati; Eva Yoyet
Jurnal Ilmiah Poli Bisnis Vol 10 No 2 (2018): Volume 10 No. 2 Oktober 2018
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.10.2.38

Abstract

The objectives of the research are to identify the potencies and characteristics of cracker SMEs and to analyze internal and external factors of upgrading enterprises scale strategies in Padang Munipacility. Data were analyzed by strengths, weaknesses, opportunities, and threats (SWOT) and quantitative strategic planning matrix (QSPM) methods. Cracker SMEs have the similar characteristics in production, marketing, human resources, finance, legal, and supports from relevant institutions. Also, the production uses semi-manual process, SMEs sell their products through direct selling, store offline and online with a limited market share with employees are 2-15 people. Capital is relatively low and a few unit of cracker SMEs have legalityand certification. Local government plays an important role in developing cracker SMEs upgrading enterprise scale. The main strength is local taste products, and the main weakness is a limited area of marketing. The major opportunity as culinary tourism, but they also face tight competition as the main threat. The development strategy of food SMEs competitiveness includes increasing cooperation to maintain continuity of raw materials between regions, developing centers of SME products, and increasing role of local governments, private companies or stateowned enterprises, and universities.
KONTRIBUSI KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN INDIHOME DI KOTA PADANG Ridwan Rasyid; Gustina Gustina; Ika Yuanita
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 1 No. 1 (2022): Juni : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.037 KB) | DOI: 10.59024/semnas.v1i1.1

Abstract

The very rapid development of technology, information, and communication in the current era of globalization is very helpful and facilitates the work of the world community, one of which is currently popular is the internet. This study aims to determine the contribution of service quality and product quality to Indihome customer satisfaction in the city of Padang. The methodology of this research is quantitative research. The sample in this study was 100 customers who were taken by the purposive sampling method. The analytical method used is multiple linear regression analysis. The results showed that simultaneously service quality and product quality had a positive and significant effect on Indihome customer satisfaction in the city of Padang. While partially the service quality variable has no significant effect on Indihome customer satisfaction in the city of Padang, and the product quality variable has a positive and significant effect on Indihome customer satisfaction in the city of Padang. Product quality is the most dominant variable affecting customer satisfaction.
Co-Authors Eva Yoyet Gustina Gustina Nurhayati Nurhayati Ridwan Rasyid