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All Journal Jurnal Rekayasa dan Manajemen Sistem Industri Langgong: Jurnal Ilmu Sosial dan Humaniora Ihtirom: Jurnal Manajemen Pendidikan Islam
Yesi Nur Fadilah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Mathematics Social Sciences

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Journal : Langgong: Jurnal Ilmu Sosial dan Humaniora

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IKLAN PERAWATAN KULIT WAJAH DI KORAN BINTANG BORNEO PADA TAHUN 1930 Fadilah, Yesi Nur
Langgong: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 1 (2023)
Publisher : Jurusan Pendidikan Ilmu Pengetahuan Sosial FKIP Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/langgong.v3i1.3200

Abstract

Newspapers existed as a medium for information and news during the Dutch colonial period. The information and news contained in advertisements is not only about socio-political economics but also advertising. Cosmetic advertisements were the ones that appeared most often in newspapers in the 1930s. The development of skin care products has changed women's perspective on beauty. Cosmetic advertisements in the 1930s outlined the trend and taste of beauty by having clean, brownish skin. This research aims to determine how skin care advertisements in the Bintang Borneo newspaper reflect beauty trends and preferences in 1930.
Co-Authors Mochamad Choiri Rahmi Yuniarti