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All Journal BASIS (BAHASA DAN SASTRA INGGRIS) COMMENTATE: Journal of Communication Management
Andy Andy
Universitas Putera Batam
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Communication Technician: One of the Roles of Yehonala School Public Relations in Maintaining Image Andy Andy; Angel Purwanti
COMMENTATE: Journal of Communication Management Vol. 2 No. 2 (2021): COMMENTATE: Journal of Communication Management
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103002220212

Abstract

School is one of the institutions in transferring the balance between moral values to students in the learning process, so as to create innovations to improve the quality of institutions nationally. Yehonala School, one of the schools in Batam City that focuses on developing and shaping the characteristics of educators. Yehonala School is a National Plus based school in partnership with Cambridge University Press, and the motto is 'To Grow in Wisdom!' starting from the Play Group level, Elementary School (SD), Junior High School (SMP), High School (SMA) and Vocational High School (SMK). Yehonala School has an image as "The Best Learning Place for Children", the image is obtained through superior programs and achievements obtained from the Indonesia Achievement Center (IAC). The image that has been formed and attached to the Yehonala school in Batam City. This, of course, cannot be separated from the role of Yehonala School's Public Relations in maintaining that image first during the current pandemic. This research is based on an analysis of systems theory and the concept of the four roles of Public Relations proposed by Cutlip, Center and Broom. The type of research applied in this research is descriptive qualitative, the data collection applied in this research is in-depth interviews. The analytical method applied in this research is the Miles and Huberman analysis technique called the interactive model. The purpose of this study was to find out how the role of PR as a communication technician in maintaining an image during a pandemic. The results of the study found that three coding findings related to the role of Yehonala School's Public Relations as a communication technician, namely: (1) Utilization of Social Media (2) Social Media Content (3) The resulting reaction. The role of Yehonala school's PR is only as a communication technician and Yehonala's school implements a closed system because PR does not act as an information seeker.
MAXIMS VIOLATION ON “NIGHT AT THE MUSEUM” MOVIE Andy Andy; Ambalegin Ambalegin
BASIS (Bahasa dan Sastra Inggris) Vol 6 No 2 (2019): JURNAL BASIS UPB
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (618.588 KB) | DOI: 10.33884/basisupb.v6i2.1421

Abstract

This research was created based on concerning the importance of efficient language use. The language use can be called efficient if the message is clear, unambiguous and can be understood by both speaker and hearer. Cooperative principles proposed by Grice (1975) explained the way people use the language well and efficiently. There are at least four maxims that should be followed in order to have achieve connection during conversation which are 1) maxim of manner, 2) maxim of quantity, 3) maxim of quality, and 4) maxim of manner. In fact, there are several maxim violations happened in human life especially figured in the movie. The maxim violations may cause misunderstanding while the conversation is going on. This paper aims to analyze the maxim violations that exist in the movie titled Night at the Museum 1. It uses descriptive qualitative method with pragmatics identity analysis. The findings show that maxim of manner and quantity are the dominant maxims which are violated.
Co-Authors Ambalegin Ambalegin Angel Purwanti