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All Journal Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Wahyu Eko Prasetyanto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MANAJEMEN KESAN PADA MEDIA SOSIAL DAN PENGARUHNYA TERHADAP EFEKTIFITAS TARGETING DAN KINERJA PENJUALAN Wahyu Eko Prasetyanto
Jurnal Bisnis, Manajemen, dan Akuntansi Vol 7 No 2 (2020): Jurnal Bisnis, Manajemen, dan Akuntansi - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (515.284 KB) | DOI: 10.54131/jbma.v7i2.110

Abstract

Penelitian ini pengaruh manajemen kesan pada media sosial sebagai alat pemasaran terhadap efektifitas targeting dan kinerja penjualan pada pelaku usaha mikro di Indonesia. Dengan mengambil sampel sebanyak 150 orang pengusaha m ikro yang memanfaatkan fasilitas on - line dalam kegiatan pemasarannya, penelitian ini menyimpulkan bahwa manajemen kesan pada media sosial memang mampu meningkatkan efektifitas tergeting secara signifikan. Efektifitas targeting juga menjadi mediator bagi hu bungan manajemen kesan pada media sosial dengan kinerja penjualan.
KESAN PENILAIAN KINERJA, STRUKTUR ORGANISASI DAN KINERJA KERJA GURU Akhir Lusono; Wahyu Eko Prasetyanto
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2022): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v1i3.731

Abstract

This study examines the impression of performance appraisal and organizational structure as a correlation of school teacher performance in the Special Region of Yogyakarta. The population of this study consisted of 13,039 public secondary school teachers in the Province of the Special Region of Yogyakarta. By using simple random sampling technique, as many as 440 respondents. Three (3) questionnaires developed by the researcher; entitled: Organizational Structure Questionnaire (OSQ), Performance Assessment Impression Questionnaire (PAIQ), and Teacher Performance Questionnaire (TJPQ) with reliability coefficients of 0.73, 0.69 and 0.76 were used for data collection. It was found that there was a significant relationship between organizational structure and teacher performance in public secondary schools in the Special Region of Yogyakarta in the order (r = 0.191, P<.05). It was also found that there was a significant relationship between performance appraisal impressions and the performance of public secondary school teachers in the Special Region of Yogyakarta in the order (r = 0.112, P<.05). There is a significant joint contribution of the independent variables (organizational structure and impression of performance appraisal) to the dependent variable (performance of public secondary school teachers); R = 0.457, P < 0.05. It was further revealed that {32.0% (Adj. R2 = 0.320)} that about 33% of the variance in the performance of public secondary school teachers was due to a linear combination of organizational structure and performance appraisal impressions. Organizational structure and performance appraisal impressions were found to be significant and highly determine the performance of school teachers with a P value of less than 0.05 and the magnitude of the organizational structure (ÿ = 0.265, t = 5.328, P<.05) and performance appraisal impressions (ÿ = 0.193, t). = 3.644, P<.05).
Co-Authors Akhir Lusono