Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JRSI (Jurnal Rekayasa Sistem dan Industri)
Anggi Ramadona
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Industrial & Manufacturing Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis PIECES dan Pengaruh Perancangan Website Fikri Karya Gemilang Terhadap Sistem Promosi Menggunakan Model Waterfall Anwardi Anwardi; Anggi Ramadona; Misra Hartati; Tengku Nurainun; Ekie Gilang Permata
JRSI (Jurnal Rekayasa Sistem dan Industri) Vol 7 No 01 (2020): Jurnal Rekayasa Sistem & Industri - Juni 2020
Publisher : School of Industrial and System Engineering, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jrsi.v7i1.380

Abstract

Promosi merupakan salah satu jenis komunikasi yang sering dipakai oleh pemasar, sebagai salah satu elemen bauran promosi. Proses promosi yang dilakukan oleh CV Fikri Karya Gemilang adalah model promosi tradisional, dengan melakukan kunjungan langsung tanpa adanya alteratif lain. Sistem promosi tersebut masih belum memberikan kinerja yang optimal terhadap jumlah pendapatan perusahaan. Berdasarkan data dari perusahaan terjadi penurunan pekerjaan yang tidak sesuai dengan target perusahaan dan segmentasi wilayah yang tidak terjangkau. Penelitian ini menggunakan metode PIECES dengan menganalisa sistem promosi perusahaan. Penelitian ini memberikan usulan sebuah rancangan website dengan menggunakan model waterfall beserta usability testing pada website dengan total skor 0,72 yang berarti bagus, dan penerapan media online sebagai media promosi berbasis internet. Penelitian ini juga melihat pengaruh antara penerapan sistem promosi tradisional dengan penerapan sistem promosi usulan berbasis internet dengan menggunakan paired sample t-test. Berdasarkan analisis PIECES maka didapat kan hasil bahwa terdapat tingkat kepuasan konsumen terhadap penerapan sistem promosi manual kurang optimal, dan penerapan sistem promosi usulan memberikan peningkatan terhadap kepuasan konsumen. Berdasarkan uji paired sample t-test maka dapat disimpulkan bahwa nilai Sig (2-tailed) sebesar 0.0000015 yang berarti terjadi perbedaan yang signifikan antara penerapan sistem promosi tradisional dengan sistem promosi usulan berbasis internet.
PIECES Analysis and Effect of Fikri Karya Gemilang Website Design on Promotion System Using Waterfall Model Anwardi; Anggi Ramadona; Misra Hartati; Tengku Nurainun; Ekie Gilang Permata
Jurnal Rekayasa Sistem & Industri Vol 7 No 01 (2020): Jurnal Rekayasa Sistem & Industri
Publisher : School of Industrial and System Engineering, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jrsi.v7i1.380

Abstract

Promotion is one type of communication that is often used by marketers, as one element of the promotionalmix. The promotion process carried out by CV Fikri Karya Gemilang is a traditional promotion model,with direct visits without other alteratives. The promotion system still does not provide optimalperformance for the company's revenue. Based on data from the company, there is a decrease in jobs thatare not in accordance with the company's target and unreachable regional segmentation. This study usesthe PIECES method by analyzing the company's promotion system. This research proposes a websitedesign using the waterfall model and usability testing on the website with a total score of 0.72 whichmeans good, and the application of online media as an internet-based promotion media. This study alsolooked at the effect of the adoption of a traditional promotion system and the adoption of an internet-basedproposed promotion system using paired sample t-tests. Based on the PIECES analysis, it is found thatthere is a level of customer satisfaction with the application of a manual promotion system that is less thanoptimal, and the application of the proposed promotion system provides an increase in consumersatisfaction. Based on paired sample t-test, it can be concluded that the Sig (2-tailed) value of 0.0000015means that there is a significant difference between the application of the traditional promotion system andthe internet-based proposal promotion system.
Co-Authors Anwardi Anwardi Anwardi Ekie Gilang Permata Misra Hartati Tengku Nurainun