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All Journal Jurnal Ekonomi Efektif IJSS: International Journal of Social
Irmal Irmal
Universitas Pamulang, Tangerang Selatan, Banten, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA INDOMARET CABANG CIPONDOH Irmal Irmal
Jurnal Ekonomi Efektif Vol 1, No 4 (2019): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v1i4.10617

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualias pelayanan terhadap kepuasan konsumen pada Indomaret Cabang Cipondoh. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 96 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini variabel kualias pelayanan diperoleh nilai rata-rata skor sebesar 34,1 dengan kriteria baik. Variabel kepuasan konsumen diperoleh nilai rata-rata skor sebesar 3,83 dengan kriteria baik. Kualias pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen dengan nilai persamaan regresi Y = 9,172 + 0,856X, dan nilai koefisien korelasi 0,765 atau memiliki tingkat hubungan yang kuat dengan nilai determinasi 58,5%, sedangkan sisanya sebesar 41,5% dipengaruhi faktor lain. Uji  hipotesis diperoleh signifikansi 0,000 < 0,05.
Determinants of Purchase Decisions and Customer Satisfaction Based on Consumer Psychology and Brand Image in an Automotive Community Irmal irmal; Jaja Suteja; Dudung Juhana
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.481

Abstract

This study investigates the influence of consumer psychology, product innovation, and brand image on purchase decisions and their impact on customer satisfaction within the Indonesian motorcycle industry, focusing on members of Yamaha NMAX Club Indonesia Chapter Jabodetabek. Despite Yamaha NMAX's strong market presence, fluctuating sales performance raises concerns about the behavioral and perceptual factors driving purchasing decisions. Addressing a research gap in prior studies that examine these variables separately, this research develops a structural model positioning purchase decisions as a mediating variable linking psychological and marketing factors to customer satisfaction. Using a quantitative explanatory approach with purposive sampling, data were collected through structured questionnaires and analyzed using SEM-PLS. The findings reveal that consumer psychology, product innovation, and brand image significantly and positively influence purchase decisions, which in turn significantly affect customer satisfaction and mediate the relationship between exogenous variables and satisfaction outcomes. The study concludes that integrating psychological engagement, continuous innovation, and strong brand image development enhances purchasing behavior and long-term satisfaction. The key takeaway is that purchase decisions function as a strategic bridge connecting marketing drivers to sustainable customer satisfaction and competitive advantage.
Co-Authors Dudung Juhana Jaja Suteja Paeno Paeno Yossy Wahyu Indrawan