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All Journal Jurnal Ekonomi Efektif Abdi Jurnal Publikasi Journal of Research and Publication Innovation Jurnal Intelek Insan Cendikia
Mada Faisal Akbar
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA TERHADAP KEPUASAN PELANGGAN PADA ALFAMART CABANG CIKOKOL TANGERANG Mada Faisal Akbar; Ugeng Budi Haryoko
Jurnal Ekonomi Efektif Vol 2, No 2 (2020): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v2i2.4170

Abstract

Tujuan penelitian adalah untuk mengetahui pengaruh secara parsial dan simultan promosi dan harga terhadap keputusan pembelian. untuk mengetahui pengaruh keputusan pembelian terhadap kepuasan pelanggan, serta untuk mengetahui pengaruh secara parsial dan simultan promosi dan harga terhadap kepuasan pelanggan.Penelitian ini bersifat Asosiatif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh pelanggan Alfamart Cabang Cikokol, sedangkan sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Tehnik pengumpulan data dengan cara kuesioner, dan Teknik analisis data menggunakan analisis jalur.Hasil penelitian menunjukan Secara parsial promosi berpengaruh positif dan signifikan terhadap keputusan pembelian pada Alfamart Cabang Cikokol Tangerang. Secara parsial harga berpengaruh negatif dan signifikan terhadap keputusan pembelian pada Alfamart Cabang Cikokol Tangerang. Secara simultan promosi dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian pada Alfamart Cabang Cikokol Tangerang. Secara parsial keputusan pembelian berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada Alfamart Cabang Cikokol Tangerang. Secara parsial promosi berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada Alfamart Cabang Cikokol Tangerang. Secara parsial harga berpengaruh negatif dan signifikan terhadap kepuasan pelanggan pada Alfamart Cabang Cikokol Tangerang. Secara simultan promosi dan harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada Alfamart Cabang Cikokol Tangerang.
STRATEGI PEMBUATAN AKUN MARKET PLACE UNTUK UMKM PADA ORGANISASI ORKI TANGERANG SELATAN Mada Faisal Akbar; Purwanti; Arif Hidayat
Abdi Jurnal Publikasi Vol. 3 No. 3 (2025): Januari
Publisher : Abdi Jurnal Publikasi

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Abstract

The Internet as part of a Marketing Communication program can be a useful tool in terms of branding. It is unfortunate that many companies have not yet discovered how to become a successful brand through the internet. The virus of social networking makes internet users attractive and marketers intend to spread information by word of mouth. Marketplace is an online intermediary for sellers and buyers. Sellers can sell their merchandise in a marketplace along with other sellers who may sell similar or different items. Then, buyers can also search for the items they want through the marketplace. In essence, a marketplace is a place to sell online that combines several sellers and product brands
ANALISIS STRATEGI UNTUK MEMPERTAHANKAN PELANGGAN PRODUK KARET PADA CV ELNAM MANDIRI DI PORIS TANGERANG Naomi Tesya Nofani; Mada Faisal Akbar
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

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Abstract

This study aims to analyze effective strategies for retaining customers of rubber products at CV Elnam Mandiri Poris Tangerang. The research adopts a qualitative approach using in-depth interview methods, involving the company's owner and several customers as respondents. Through these in-depth interviews, data were obtained regarding customers' perspectives and experiences, as well as the strategies implemented by the company to retain them. Subsequently, the collected data were analyzed using the SWOT method (Strengths, Weaknesses, Opportunities, Threats), which aims to identify and understand the strengths, weaknesses, opportunities, and threats faced by the company in the context of customer relationship management. The results of the SWOT analysis indicate that CV Elnam Mandiri possesses several strengths, such as high product quality and good customer relations, but also faces challenges in terms of increasing production capacity and price competition. Opportunities that can be leveraged include the growing market demand for rubber products, while threats come from fluctuations in raw material prices and intense competition in the industry. Based on these findings, the study suggests several strategies for customer retention, including improving customer service, developing new products, and implementing competitive pricing. These findings are expected to contribute to the long-term business strategy development of CV Elnam Mandiri and serve as a reference for other companies in the same industry.
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA OUTLET NASI KEBULI YAMAN KUTA BUMI TANGERANG Nining Puspyta Sari; Mada Faisal Akbar
Journal of Research and Publication Innovation Vol 3 No 1 (2025): JANUARI
Publisher : Journal of Research and Publication Innovation

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Abstract

The aim of this research is to find out and test how influential product quality and promotion are on purchasing decisions for Nasi Kebuli Yamana Kuta Bumi at the Tangerang branch. .This research method is quantitative with an associative approach. The sampling technique used was purposive random sampling which used a sample of 100 respondents. Data collection techniques use questionnaires and literature study. The data analysis techniques used are instrument testing, classical assumption testing, linear regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing. The results of partial hypothesis testing between product quality and promotion obtained a value of tcount 8.813 > ttable 1.660 with a significance level of 0.000 < 0.05. So H0 is rejected and Ha is accepted. The results of partial hypothesis testing between service quality and product quality obtained a value of tcount 1.998 > ttable 1.660 with a significance level of 0.049 < 0.05. So H0 is rejected and Ha is accepted. The results of simultaneous hypothesis testing between product quality and promotion decisions obtained an Fcount value of 178.090 > Ftable 3.09 with a significance level of 0.000 < 0.05. So H0 is rejected and Ha is accepted. The results of the coefficient of determination of promotion and service quality simultaneously contributed 78.6% while the remaining 21.4% was caused by other variables.
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen Pada Barber Rock Barbershop Pengasinan Kota Depok Muhamad Alfariji; Mada Faisal Akbar
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Tujuan pada penelitian ini adalah untuk mengetahui Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Barber Rock Barbershop. Metode yang digunakan adalah metode deskriptif kuantitatif dengan pendekatan asosiatif. Teknik pengambilan sampel yang digunakan probability sampling, dan menggunakan teori SloVin dalam proses penyiapan sampel. Teknik analisis data meliputi analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi, dan uji hipotesis. Berdasarkan persamaan regresi   Y = 5,909 + 0,235X1 + 0,290X2. hasil penelitian menunjukkan bahwa kualitas pelayanan (X1) dan harga (X2) berpengaruh positif dan signifikan terhadap kepuasan Konsumen (Y). Pengaruh simultan sebesar 41,7 disebabkan oleh koefisien determinasi. Setelah dilakukan uji parsial diperoleh hasil bahwa pada taraf signifikansi 0,000 < 0,05, dengan nilai Thitung 21,638 > Ttabel 1,985, hingga menolak H0 dan menerima H1, hal ini menunjukkan bahwa kualitas pelayanan berpengaruh terhadap kepuasan konsumen Barber Rock Barbershop. Harga menunjukkan nilai t hitung sebesar 21,818 > t tabel 1,985 dengan signifikansi 0,000 < 0,05 menunjukkan bahwa harga berpengaruh terhadap kepuasan Konsumen Barber Rock Barbershop hingga H0 ditolak dan H2 diterima. Uji hipotesis diperoleh nilai nilai Fhitung 364,307 > Ftabel 3,09 sehingga menolak Ho dan menerima Ha. Hal ini menunjukkan bahwa Barber Rock Barbershop, Kualitas Pelayanan (X1) dan Harga (X2) mempunyai pengaruh yang sama terhadap kepuasan Konsumen. Dengan demikian, hipotesis ketiga diter.
Co-Authors ARIF HIDAYAT Muhamad Alfariji Naomi Tesya Nofani Nining Puspyta Sari Purwanti Ugeng Budi Haryoko