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All Journal Jurnal Ekonomi Efektif JUMANDIK
H Hastono
Universitas Pamulang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH HARGA DAN PROMOSI TERHADAP MINAT BELI KONSUMEN HANDPHONE MERK VIVO DI WILAYAH TANGERANG SELATAN H Hastono; Triyadi Triyadi
Jurnal Ekonomi Efektif Vol 2, No 3 (2020): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v2i3.6800

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan promosi terhadap minat beli Konsumen Handphone Merk VIVO di Wilayah Tangerang Selatan. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini harga berpengaruh signifikan terhadap minat beli sebesar 41,8%, uji hipotesis diperoleh t hitung > t tabel atau (8,208 > 1,986). Promosi berpengaruh signifikan terhadap minat beli sebesar 43,2%, uji  hipotesis diperoleh t hitung > t tabel atau (8,457 > 1,986). Harga dan promosi secara simultan berpengaruh signifikan terhadap minat beli dengan persamaan regresi Y = 9,672 + 0,362X1 + 0,405X2 dan kontribusi pengaruh sebesar 52,4%, uji hipotesis diperoleh F hitung > F tabel atau (51,264 > 2,700). Kata Kunci: Harga, Promosi, Minat Beli.
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN NASABAH PADA KOPERASI MAKMUR AL KAUSAR PAMULANG Mahmudi Mahmudi; Senen Senen; H Hastono
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 4 No 3 (2026): Jurnal Manajemen dan Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/b4ys4091

Abstract

This study aims to explore and comprehensively understand the influence of service quality and promotion on member satisfaction at Koperasi Makmur Al Kausar Pamulang through the direct experiential perspectives of active members. Cooperatives as community-based financial institutions play a strategic role in strengthening financial inclusion for lower-middle-income communities, yet the challenge of maintaining member satisfaction amid increasing competition from formal financial institutions has become increasingly pressing. This study employs a qualitative approach with a descriptive phenomenological design, involving 15 informants who are active members of Koperasi Makmur Al Kausar Pamulang with a minimum membership duration of one year. Data were collected through semi-structured in-depth interviews, participatory observation, and documentation, subsequently analyzed using inductive thematic analysis. The findings identify four main themes describing the dynamics of member satisfaction: (1) perceptions of staff responsiveness and empathy as the most influential service quality dimension; (2) accuracy of promotional information as a trust determinant; (3) gaps between service expectations and reality as sources of dissatisfaction; and (4) trust-based social relations as the cooperative's competitive advantage over formal financial institutions. This study contributes to a more contextualist understanding of cooperative member satisfaction in suburban urban environments such as Pamulang, while providing evidence-based recommendations for cooperative management to enhance service quality and promotional strategy effectiveness.
Co-Authors Mahmudi Mahmudi Senen Senen Triyadi Triyadi